Our Blog

You know that awkward moment when your friend shares a brand’s post and everyone in the group chat immediately knows it’s AI generated content? Yeah, ...

Curious why your marketing efforts aren’t clicking with Malaysia’s youngest crowd?  It’s all about cracking the code on Malaysian Gen Z! Far from passive scrollers, ...

Have you ever found yourself scrolling through social media, captivated by a marketing campaign that just seems to resonate? It’s fascinating how some campaigns go ...

Today, managing a business is like balancing flaming torches while riding a unicycle, there’s a lot to keep track of!  Many people are overwhelmed with ...

What is programmatic advertising? It’s the cutting-edge approach where artificial intelligence meets marketing precision, enabling campaigns to be optimised in real time. Programmatic advertising is ...

Every year, Malaysians wait for the Merdeka sales, promos, and those heart-tugging ads that make us go “eh, so creative lah!”. But let’s be real. ...

In today’s results-driven digital landscape, businesses demand clear returns from their marketing investments rather than hoping for the best.  Performance marketing delivers exactly that. A ...

Blockchain technology is revolutionising digital marketing by providing transparency and control over every penny of your budget. By 2026, marketers can see where every click ...

Malaysia’s digital economy is booming, and performance marketing has never been more critical for brands aiming to stand out. Data-centric strategies empower these agencies to ...