What is WhatsApp Marketing?
WhatsApp is a free mobile app that enables you to instantly exchange messages with your contacts over the internet. It has gained significant importance in the realm of digital marketing due to its direct and personal nature, allowing businesses to establish one-to-one connections with their audience.
As a result, businesses are increasingly turning to WhatsApp marketing, a dynamic approach that capitalises on the popularity and reach of the WhatsApp messaging platform for brand promotion and customer engagement.
Essential Whatsapp Statistics Worth Noting

10.5 Million
90 Percent
35 Mins
World Number 1
How Whatsapp Marketing Helps Your Business?
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Your Own Software Database to Manage Campaign

In-Depth Campaign Tracking
WhatsApp vs SMS
Features |
|
SMS |
Text Limit |
UNLIMITED |
Max 160 characters |
Users Average Daily Time Spent |
35 minutes |
Below 5 minutes |
Messaging Feature Support |
Text and multimedia (images, videos, voice notes, and files) |
Text only |
Security |
End-to-end encryption Two-step verification Automatic backups |
Lack of encryption |
Profile Customisation |
Allow users to add bio, profile picture, and update status to boost credibility |
x |
Unsend Messages |
✓ |
x |
Broadcast Messages Cost |
Free up to 256 recipients |
Charged per message sent |
Group Conversations |
Up to 256 members |
Up to 10 people |
Engagement |
Real-time, supports one-on-one conversation and dynamic interaction |
Limited, one-way communication |

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