Malaysia’s YouTube scene has become one of the most vibrant in Southeast Asia, with creators amassing millions of followers and shaping new media trends
Many Malaysian YouTubers have risen to international prominence, building strong communities and even forging brand partnerships as digital entrepreneurs
In this list, we focus on individual creators and small teams (excluding corporate-run channels) who are Malaysian nationals and have over 1 million subscribers.
Here are 10 of the most-followed Malaysian YouTube influencers as of 2026.
How This List Was Curated
To keep the list credible and relevant, selection followed clear criteria:
- Malaysian nationality
- Individual creator or small team
- Active YouTube channel
- Subscriber count exceeding 1 million
- Consistent audience engagement
Subscriber figures are based on publicly available data from Youtube, Social Blade, HypeAuditor, and Malaysian media sources between 2026 and 2026.
Publishing cadence and timing also influence visibility, as explored in our guide on best time to post social media
Top 10 Most Followed Malaysian YouTubers in 2026
Table of Contents
1. Im_siowei : 18.2 Million subscribers
Content focus: Short comedy skits, creative storytelling
Lim Siow Wei, known online as im_siowei, rose rapidly after launching her channel in late 2022. Her short form comedy content centres on relatable “what if” scenarios that resonate across cultures, helping her attract a global audience in record time.
Her rise reflects how humour, simplicity, and consistency continue to perform strongly on YouTube in 2026.
2. Alieff Irfan : 6.3 Million subscribers
Content focus: Short films, Malaysian lifestyle comedy
Alieff Irfan built his following through cinematic comedy sketches rooted in everyday Malaysian life. His storytelling style blends humour with local references, creating strong emotional familiarity among viewers.
Viral parody videos helped accelerate his growth, establishing him as one of Malaysia’s most recognisable YouTube creators.
3. Alyssa Dezek : 4.9 Million subscribers
Content focus: Music, vlogs, original songs
Alyssa Dezek’s journey began with simple song covers and evolved into a full music career. Viewers have watched her growth over the years, strengthening long term loyalty and engagement.
Her channel highlights how authenticity and consistency support sustained growth on YouTube.
Their success highlights how clear storytelling and pacing matter as much as production quality in effective video making.
4. JO Channel : 4.3 Million subscribers
Content focus: Family content, toy reviews, challenges
Run by a small family team, JO Channel delivers family friendly content that appeals to both children and parents. Their approachable style and safe viewing environment contribute to strong repeat viewership.
5. Jordan Yeoh Fitness : 4.5 Million subscribers
Content focus: Home workouts, fitness education
Jordan Yeoh became widely recognised for accessible home workout routines. His instructional style and focus on achievable fitness goals helped him build trust, especially during periods of home based exercise demand.
6. Namewee : 3.6 Million subscribers
Content focus: Music, satire, commentary
Namewee continues to use YouTube as a platform for creative expression and cultural commentary. His content blends music, humour, and social observations, maintaining relevance across multiple audience segments.
7. Robin Lim : 3.8 Million subscribers
Content focus: Relatable comedy skits
Robin Lim’s content draws humour from everyday experiences, family dynamics, and personal anecdotes. High engagement rates reflect a strong connection with younger viewers across platforms.
8. Isa Isarb : 3.3 Million subscribers
Content focus: Pranks, social experiments, vlogs
Isa Isarb’s channel focuses on high energy public interactions and surprise based content. His social experiment style videos frequently generate discussion and viral sharing.
9. Nur Amira Syahira : 3.3 Million subscribers
Content focus: Drum covers, lifestyle vlogs
Nur Amira combines musicianship with lifestyle storytelling. Her self taught drumming performances and varied personal content position her as both a creative and aspirational figure.
10. Soloz Club : 1.9 Million subscribers
Content focus: Gaming, live streams, vlogs
Soloz Club showcases gaming content blended with personality driven commentary. Beyond gameplay, the channel includes lifestyle elements that strengthen community engagement.
Content Trends Among Top Malaysian YouTubers
Several patterns appear across this list:
- Relatable storytelling outperforms high production value
- Short form content drives discovery
- Personality and consistency matter more than niche complexity
- Community engagement sustains long term growth
These trends reflect a maturing creator economy in Malaysia. The creators show how consistent publishing and audience understanding shape strong social media marketing outcomes over time.
Brands often amplify creator collaborations using YouTube Ads to extend reach beyond organic subscribers
Why These Creators Matter in 2026
These YouTubers demonstrate how individual creators build influence through trust, relevance, and consistency. Many now collaborate with brands, launch products, or expand into other platforms, shaping Malaysia’s broader digital ecosystem.
Creator led channels illustrate how content marketing builds trust through consistency and relevance rather than short term virality.
For brands and businesses, understanding creator led influence offers insight into audience behaviour, content formats, and attention patterns.
Where Creator Influence Meets Brand Direction
Malaysia’s YouTube scene continues to thrive through creators who connect authentically with their audiences. Comedy, music, gaming, fitness, and family content remain strong pillars, while personal storytelling continues to drive engagement.
As 2026 progresses, these creators are likely to shape both entertainment trends and digital marketing strategies across Malaysia.
Work with a focused Newnormz, digital marketing agency that helps brands apply these creator insights into structured marketing campaigns.
Let’s discuss how creator driven strategies fit your brand direction.
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