Many still assume that Google Ads for furniture only helps online furniture stores attract home shoppers.
Yet the real opportunity lies deeper within the supply chain. Manufacturers, OEM factories, and wholesale distributors can all use Google Ads campaigns to win trade enquiries and long-term contracts.
A well-managed digital marketing plan built on strong PPC strategy and targeted keywords helps furniture brands reach retailers, hotel procurement teams, and export buyers at the exact moment they’re searching online.
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The B2B Opportunity Hidden in the Furniture Supply Chain
The furniture industry in Malaysia continues to expand globally, with more hotel groups, developers, and retailers sourcing directly from local producers.
Many suppliers still rely on exhibitions or referrals.
By adopting online advertising, they can connect instantly with decision-makers seeking large-volume furniture products for new projects.
Examples of how businesses benefit:
- OEM manufacturers use Google Ads setup to target keywords like “custom hotel furniture Malaysia” or “OEM dining chair factory.”
- Wholesalers reach furniture retailers looking for bulk stock or private-label supply.
- Exporters build leads among overseas furniture stores and furniture ecommerce platforms.
These B2B relationships produce consistent furniture sales and stronger profit margins than one-off retail transactions.
Curious how other B2B brands generate consistent trade enquiries through digital campaigns?
Explore our B2B lead generation strategies to see proven methods that convert business searches into real contracts.
A professional online presence can make or break your visibility among global buyers.
Strengthen your brand with a corporate website that reflects your factory’s capabilities or a trade-ready ecommerce website optimised for B2B orders.
Unlock Buyer Secrets: The Keywords That Convert Browsers to Buyers
B2B and retail searches differ completely. Consumers look for style or price; professionals look for partnership and capacity.
| B2C Searches | B2B Searches |
| Buy sofa online | Bulk furniture supplier |
| Online furniture stores | OEM furniture factory |
| Furniture sale | Contract furniture supplier |
| Home décor deals | Hotel furniture manufacturer |
B2B-focused Google Ads campaigns rely on identifying intent.
That’s why PPC advertising works well when you group high-intent keywords such as “export furniture supplier,” “wooden furniture manufacturer,” or “wholesale furniture distributor.”
By narrowing your targeting, each click in your campaign becomes more valuable, helping you reduce cost per click while improving lead quality.
Want to see the data behind successful B2B campaigns? Read our Home Furnishing Google Ads ROI case study.
Not sure which keywords bring the highest-value business leads?
Our SEO services and ecommerce SEO packages are built to help furniture suppliers rank for terms that matter most.
Ad Strategy: Speak to Business Decision-Makers
An effective advertising strategy for B2B furniture marketing must speak to purchasing managers and project owners, not general shoppers.
When writing your ad copy, focus on value, quality, and reliability. Avoid consumer terms like “free shipping.” Instead, use trade-ready phrases such as:
- “OEM Furniture Partner – Export-Ready Factory”
- “Hotel & Retail Projects – ISO Certified Supplier”
- “Bulk Orders Welcome – Enquire for Trade Prices”
These approaches give confidence to procurement officers comparing furniture brands and potential suppliers.
a. Best practices for stronger ad copy:
- Mention key differentiators such as quality standards, advertising budget efficiency, or certifications.
- Use Google Shopping Ads to showcase entire product ranges for wholesalers.
- Test multiple PPC campaigns and evaluate results regularly using conversion tracking.
b. Landing Pages That Convert Trade Enquiries
Every successful click should lead to a page that builds trust. In B2B, a website acts like your virtual showroom.
Elements that strengthen conversions:
- Visual portfolio: Present project photos and furniture retail installations.
- Product catalogue: List trade-ready furniture products with technical details.
- Certifications: Display ISO, FSC, or export permits.
- Clear call-to-action: Include quotation or contact forms.
- Local trust signals: Add physical address and map.
Creating a seamless experience matters more than design alone. With a user-friendly enquiry process, furniture business owners can easily measure form submissions or calls through conversion tracking in their Google Ads account.
Funnel Mastery: Strategic Optimisation Tactics for Explosive ROI
A profitable furniture PPC setup focuses on measurable outcomes rather than vanity metrics.
Here’s how to keep improving:
1. Set Clear Goals
Identify how each campaign supports your furniture advertising objective like lead forms, catalogue downloads, or quote requests.
2. Apply Smart Bidding
Use automated bidding rules to control advertising budget and raise ROI.
3. Leverage Google Shopping Campaigns
These work well for hybrid businesses handling both B2B and online furniture stores, displaying visuals that inspire trade confidence.
4. Track and Analyse Performance
Combine Google Analytics with conversion tracking tools to discover which ad groups perform best.
5. Improve Audience Segmentation
Separate furniture retailers from hotel buyers or designers. Each audience requires its own PPC management and advertising campaigns structure.
6. Refine Over Time
B2B decisions take longer; nurturing leads through remarketing emails or display Google Ads campaigns helps maintain interest until the deal closes.
Malaysian Exporter’s 22% Conversion Surge: How Carpet Prima Conquered Global Reach with Google Ads
Carpet Prima, a Malaysian carpet retailer, decided to leverage Google Ads to increase online sales and reach a wider audience. They focused on a multi-pronged Google Ads strategy.
The Challenge: Why Carpet Prima’s Ad Spend Was Stuck
Carpet Prima faced the ongoing challenge of optimising its digital advertising spend to maximise both reach and conversions in a competitive market.
While previous campaigns showed promise, there was a constant need to refine strategies to improve efficiency, reduce cost per conversion, and ultimately drive higher sales volume.
They aimed to maintain a strong Click-Through Rate (CTR) while boosting conversion rates and managing overall ad spend effectively.
The Solution: How We Engineered Carpet Prima’s Turnaround
To address these challenges, Carpet Prima, in collaboration with Newnormz, implemented several key actions:
a. Refined Keyword Strategy
We conducted an in-depth analysis of existing keywords, pruning underperforming ones and expanding into new, high-intent long-tail keywords relevant to trending carpet styles and regional search terms within Malaysia.
b. Optimised Ad Copy & Creatives
We A/B tested various ad headlines and descriptions, focusing on compelling calls-to-action (CTAs) and highlighting unique selling propositions such as “premium quality,” “wide selection,” and “fast delivery.”
For Google Display Ads, new visual creatives showcasing diverse carpet aesthetics were deployed.
c. Enhanced Landing Page Experience
We worked on improving the user experience on Carpet Prima’s landing pages, ensuring they were mobile-responsive, loaded quickly, and provided clear, concise product information with easy navigation for purchase.
d. Strategic Bidding Adjustments
We implemented smart bidding strategies focusing on maximising conversions within a set budget, dynamically adjusting bids based on user signals and conversion likelihood.
e. Robust Negative Keyword Implementation
Continuously adding negative keywords helped filter out irrelevant searches, ensuring ad spend was focused on highly qualified prospects.
The Results: The Numbers That Prove Our Strategy Worked
The strategic actions yielded significant positive outcomes for Carpet Prima’s Google Ads performance in September 2025:
| Metric | Result | Key Insight |
| Impressions | 385.2K | Indicated a broad visibility across Google’s network. |
| Click-Through Rate (CTR) | 6.7% | Showed strong engagement and ad relevance. |
| Conversion Rate | 14.6% (a 22.0% increase) | High efficiency in turning clicks into valuable leads or sales. |
| Conversions | 3.8K (a 11.7% increase) | Significant volume directly contributing to sales objectives. |
| Cost per Conversion | RM38.01 | Represented an efficient customer acquisition cost. |
| Total Spend | RM142.84K | The budget was utilised effectively to generate these results. |
These results underscore the success of Carpet Prima’s data-driven Google Ads strategy, showcasing how targeted actions can lead to impressive growth in key performance indicators for a B2C retail business.
Paired with solid SEO Services, they built a consistent pipeline of qualified prospects searching for exactly what they offered.
Discover how Newnormz has helped more brands achieve similar growth.
Browse our portfolio for more digital success stories across Malaysia’s B2B landscape.
Stop Budgeting, Start Building: Turn Your Ads into a B2B Growth Engine Today
The global furniture market grows increasingly competitive, but the advantage lies with businesses who use data, precision targeting, and smart PPC campaigns.
By aligning digital marketing strategy with strong visuals, persuasive messaging, and steady optimisation, B2B suppliers can unlock high-value partnerships and repeat orders.
When every click and call leads to a verified opportunity, your Google Ads ROI becomes more predictable and sustainable.
If your company wants to scale visibility, reduce wasted spend, and turn Google Ads for furniture into a dependable B2B channel, reach out to Newnormz.
Our team can help you refine PPC strategy, manage your Google Ads account, and design campaigns that bring contracts.
Ready to take the next step?
