Top 10 Social Media Management Tools for Businesses in 2025

Social media management has become the heartbeat of digital marketing in Malaysia.

As brands grow across Facebook, TikTok, Instagram, and LinkedIn, managing content, comments, and campaigns has turned into a full-time operation. That’s where social media management tools step in.

This guide explores the 10 best social media management tools for businesses in 2025 based on usability, analytics, collaboration, and value for money.

Buffer remains one of the most user-friendly social media tools available.

It allows you to schedule social media posts across multiple platforms and measure how each performs through a clean dashboard.

Why users love Buffer:

Quick drag-and-drop calendar for post scheduling.
Intuitive mobile app for on-the-go updates.
Affordable plans suitable for SMEs and freelancers.

Many small Malaysian businesses, particularly F&B and retail, rely on Buffer to maintain consistent visibility. Its simplicity makes it a go-to for marketers who prefer clear analytics and minimal setup time.

2. Hootsuite — Deep Analytics and All-in-One Management

Hootsuite remains the benchmark among media management tools, offering advanced features to manage social media accounts efficiently. It supports scheduling, reporting, and social media monitoring across several networks.

Highlights include:

Advanced analytics for audience engagement.
Central inbox for replying to comments and messages.
Integration with major marketing platforms such as Google Ads and Canva.

Large organisations and marketing agencies find the Hootsuite interface valuable for detailed performance tracking.

If you need full-scale reporting or competitor benchmarking, Hootsuite stands ahead of most apps like Hootsuite or other media management software.

Consistent posting works best when supported by a successful business website that converts engagement into real leads.

3. Loomly — Seamless Collaboration for Creative Teams

Loomly has become a favourite among social media managers who handle multiple brands.

It simplifies content planning through real-time post previews, content approval workflows, and built-in social media scheduling tools.

Features worth noting:

Comment threads for team discussion.
Calendar view for campaigns and approval stages.
Smart post suggestions based on trending hashtags.

Teams that value content collaboration appreciate Loomly’s structured workflow. Agencies running multilingual campaigns, such as Bahasa Malaysia and English, find it particularly efficient for maintaining accuracy and brand tone.

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Zoho Social integrates well with CRM systems, making it ideal for B2B businesses seeking measurable outcomes from social engagement.

It tracks leads generated through social media campaigns and maps them directly to customer profiles.

Benefits include:

Real-time social media analytics.
Monitoring for keywords and mentions.
Integration with Zoho CRM and Google Workspace.

For brands focused on conversion tracking, Zoho Social connects marketing insights with sales data, a true end-to-end marketing tool for decision-makers.

5. Metricool — Data-Driven Clarity for Every Platform

Metricool stands out among social media management platforms for its ability to track paid and organic performance side by side.

It gathers data from Facebook, Instagram, TikTok, YouTube, and even your website analytics into one unified dashboard.

Best for:

Teams running cross-channel marketing campaigns.
Agencies needing ad spend, clicks, and audience data in one view.
Marketers using GA4 and Meta Ads together.

Metricool helps users connect their social media presence with web results, closing the gap between content performance and ROI.

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Sprout Social serves as a powerful social media management tool for medium to large teams that require detailed engagement and reporting.

Key strengths:

Built-in engagement tracking and sentiment analysis.
Workflow approvals for posts and responses.
CRM integration for customer relationship insights.

The platform suits marketing teams who handle multiple accounts and customer interactions daily.

Though premium-priced, its social media analytics tool offers exceptional reporting depth for professional marketers.

7. Planable — Real-Time Review and Quick Approvals

Planable simplifies how teams manage social media by allowing side-by-side previews of posts before they go live.

Why social media managers prefer it:

Real-time collaboration on one screen.
Visual content calendar for multiple platforms.
Quick comment and approval system.

Planable works perfectly for agencies that handle fast-paced clients. It speeds up internal approvals and shortens campaign turnaround times by up to 40%..

A unified brand presence starts with clear website elements that reflect your message across every platform.

For businesses investing in social media listening, Brandwatch delivers unmatched analytics. It identifies emerging topics, audience emotions, and brand mentions in real time.

Highlights:

AI-powered topic and sentiment tracking.
Data filtering by region, platform, and keyword.
Integration with customer service dashboards.

Brands using Brandwatch gain early awareness of trends shaping local conversations across social media platforms especially useful for brands reacting to viral topics or customer sentiment.

Publer offers a simple interface to schedule social media posts, track performance, and reuse top content. It’s one of the best tools for teams on a budget looking for a single dashboard.

Features include:

Auto-recycling of high-performing content.
Integration with Canva for quick design uploads.
Unlimited team members for shared access.

For startups or freelancers, Publer represents an affordable step into automated social media scheduling with strong analytics for growth tracking.

If you’re managing an online store, integrating your social promotions with a well-structured ECommerce website can drive smoother conversions.

Canva has evolved beyond a design tool. The new Canva Social Planner lets marketers design, schedule, and analyse directly within one workspace.

Why it’s trending:

Direct scheduling across Facebook, Instagram, and LinkedIn.
Post performance reports built into your design dashboard.
AI-powered content creation tools that recommend hashtags and captions.

This feature appeals to SMEs that rely on visual storytelling but want fewer steps between design and publishing.

It’s one of the most accessible social media scheduling apps for small teams.

Social media in Malaysia is becoming more language-aware and data-driven.

Many social media management tools now support dual-language captions, predictive posting times, and automatic topic clustering for festive seasons.

Local businesses can now:

Auto-translate content for Bahasa Malaysia, Mandarin, and English audiences.
Use AI caption writers to match tone and emotion.
Analyse social media engagement across platforms in real time.

The blend of localisation and artificial intelligence is changing how brands manage social media accounts making automation smarter and more personal.

As Malaysia’s online audience grows more multilingual, investing in content localisation ensures every post speaks naturally to your market’s language and culture.

A good social media tool does helps you stay organised, create meaningful content, and understand your audience better.

It’s either you prefer Buffer, Hootsuite, or Loomly, the right platform should feel like a trusted partner in your workflow.

If you’re exploring ways to strengthen your strategy, take a look at our social media marketing insights or contact Newnormz for guidance tailored to your business goals.

The future of social media belongs to teams that manage smarter, create faster, and adapt confidently.