TOP IDEA
Client
Top Idea
Industry
Sanitaryware Supplier
Project
Social Media Performing Ads
Who They Are
Top Idea Sdn. Bhd. has supplied premium kitchen appliances and bathroom sanitaryware since 1999, importing from Germany, Italy, China and Taiwan and carrying names such as Blanco, Roca, Grohe and Abagno. Their promise: Heavenly Home Inspiration.
Challenges
Two very different problems were holding lead generation back.
An expensive, crowded market
In the bathroom and kitchen industry a single lead commonly costs RM20 to RM40 or more, so every ringgit of ad budget has to work hard.
Leads with no way to follow up
The ads opened Messenger, so enquiries stayed inside the chat. Once a conversation went quiet, the sales team had no phone number to call back.
Objectives
1
Increase brand awareness
2
Promote the product range
3
Broaden market presence
4
Lead generation: lower cost per lead and grow sales
Solutions
Switched the enquiry to WhatsApp
We moved the ad button from Messenger to a WhatsApp enquiry on the May call with Edmund. Now every enquiry opens WhatsApp, so the moment someone messages, Top Idea already has their phone number.
Optimised the targeting
We refined the audience around real buyers and added exclusions to cut duplicate and low intent leads, tuning the campaign so the budget chased quality, not just volume.
Identified High Conversation Products for Viral Growth
We focused on products with strong lifestyle relevance and natural conversation value. By choosing everyday topics that audiences could relate to, discuss, and share, we created stronger engagement opportunities and increased the potential for viral content performance.
The Results
Leads well below the industry rate, and now everyone reaches the sales team as a phone number.
Every WhatsApp enquiry brings a number
Reduced CPL compared to past performance
At only RM8,86 average CPL
Straight from the ad account
These numbers come directly from Meta Ads Manager. Nothing edited, nothing cherry-picked.
Before
the broad campaigns
AVERAGE COST PER LEAD
RM31.91
After
the optimised campaigns
AVERAGE COST PER LEAD
RM7.89
The creative levelled up
We replaced tired promo posters with bold campaigns built to stop the scroll.
Before
After
Refreshed Video Creatives
We produced the viral video content that will bring good performance.
Turn Social Media Into Leads & Sales.
Not Just Likes!!!
Let us help you grow with performance-driven social media marketing.
From creative content to targeted ads, we build strategies that attract the right audience, generate quality leads, and convert them into real customers.
