TIMES Parking Website
Boosted B2B leads with a high-performance, Google-optimised website
Client
TIMES24 Malaysia
Industry
Parking
Project
SEO, Website
Special Features
Custom Design, Animations
The Challenge: Big Brand Without Digital Traction
Despite a strong offline reputation, TIMES24’s digital presence fell short.
Their website was slow, unoptimised, and tightly controlled by an overseas vendor—causing costly delays and missed opportunities.
Worse, it didn’t appear on Google for key terms like “LPR Parking System” or “Cashless Parking Solution,” making them virtually invisible to potential B2B leads.
The Transformation Strategy: Built to Rank. Structured to Scale.
A full-scale SEO digital revamp rebuilt TIMES24’s online foundation—designed for performance, visibility, and conversion from the ground up.
Step 1: SEO-Led Website Rebuild
The transformation began with a technical SEO audit and a complete site restructure to meet modern standards to support sustained ranking and lead generation:
- +30% improvement in site speed
- Fully responsive design
- Optimised images with alt tags and compression
- Structured data, SEO meta tags, and mobile-first architecture
Step 2: Intent-Driven Keyword Strategy
High-intent B2B keywords were mapped to purpose-built service pages, including:
- Car Park Management
- LPR Parking
- Cashless Systems
- Seasonal Parking
Each page featured conversion-focused copy that addressed pain points, highlighted benefits, included visual aids, and embedded FAQs to reduce bounce rates.
Step 3: High-Quality SEO Content Marketing
With the foundation set, the strategy continued with long-form, intent-based content built for:
- Internal linking
- Long-tail keyword coverage
- Schema markup for enhanced visibility
TIMES24 moved from beyond the 100th position to Top 10 rankings for all core keywords—earning recognition from Google’s AI for content quality.
Step 4: Local SEO with Tangible Credibility
To build regional trust, a “Find Parking” tool was developed featuring:
- Active TIMES24 locations
- Directions, addresses, and key details
- Real-time updates as new sites launched
This interactive tool served as a live trust signal for B2B clients evaluating TIMES24’s national presence.
The Outcome: A Website That Delivers Real Business Impact
What was once a rigid, outdated site is now a high-performing lead generator.
This transformation proves the power of a cohesive SEO strategy—one built on performance, relevance, and precision.
TIMES24 now ranks for industry-critical keywords, engages the right B2B audience, and operates on a scalable digital foundation—free from technical roadblocks or vendor delays.
Results
Site Speed
Improved by over 30%
Keyword Rankings
From beyond 100 to
Top 10 for key search terms
Organic Clicks on
LPR Parking Page
+ 725
(June – August vs
January – March)
Business Impact
2 major B2B contracts
secured in 6 months
TIMES24 Malaysia’s SEO Journey With Us
“Before working with Newnormz, our website had poor search visibility. Even when we searched terms like ‘TIMES24’ or ‘car park management,’ our car parks didn’t show up on Google.”
“Keyword ranking and article writing were most important to us. Newnormz handled both exceptionally well.”
“After a few months, we started receiving 2–3 enquiries regularly — something we hardly saw before. It even helped us secure 2 car park contracts.”
- Khai Wen, Head of Business Planning
Deep Understanding of Human Behavior and
Digital Tech To Improve Conversion Rates
Still relying on word-of-mouth or a pretty site with no leads?
Your next client is already searching. Let’s make sure they find you—and take action.
Newnormz. Strategy-led. Performance-built.
