THE SENSES
Client
The Sense
Industry
Health
Project
Social Media Performing Ads
Who They Are
The Senses Confinement and 55 Petals Confinement Centre are postnatal care provider offering professional confinement and recovery for new mothers. It blends traditional confinement practice with modern wellness support in a comfortable residential setting, for holistic recovery through nutrition, care and specialised facilities.
Goal :
Drive more qualified WhatsApp enquiries and sales opportunities, while building brand awareness and keeping the cost per lead efficient.
PRODUCT
Postnatal confinement and recovery care
MARKET
Klang Valley, Mandarin/English speaking new mums
CHANNEL
Meta ads into WhatsApp conversations
Challenges
Stand out, on a leaner budget
The Senses competes in a crowded confinement market, where standing out and lifting the booking rate matters far more than chasing cheap clicks. The brief to us was to keep the new mum enquiries coming, keep them cheap, and keep them good enough to book.
Stand out in a crowded market
Many confinement centres chase the same new mums. The content had to cut through and lift the booking rate, not just the click.
Maximize leads with smaller budget
Monthly spend around RM750. Need optimization to get more leads with limited budget
was the cost of a single lead when the budget was at its highest.
On a much smaller spend, that number had to come down, not climb up.
What We Did
Created higher converting content
Developed stronger ad angles and video hooks that resonated with the target audience, helping attract more potential prospects and drive better enquiry intent.
Optimised the target audience
Refined targeting to women 25 to 40 with parenting interests, and tuned the lead form to cut low intent.
Optimised Campaigns Through A/B Testing
Ran A/B tests across different ad angles and hooks to identify the best-performing creatives, then focused spend on the winners that drove quality WhatsApp enquiries at a lower cost.
The creative levelled up
- This is the content method in action. The same push produced the better sleep angle that carried 19 of May's 34 leads at RM20.02.
Refreshed Video Creatives
The Results
A smaller budget, but cheaper leads and a steady flow that held month after month.
from RM36 to RM20 a lead
strong return on ad spend
Best month
lowest cost per lead yet
Aug 2025 to May 2026
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