The Qing Website
Client
The Qing
Industry
F&B
Project
Website, SEO
Special Features
Corporate Design
Exquisite Chinese Cuisine Dining Experience
Challenge: Restaurant with Distinct Menus:
The client has two unique outlets with different dining experiences. The website struggles with clarity, making it difficult for users to find relevant details, like wedding and CNY packages for The Qing or private dining and grill options at Peking Duck and Grill. A structured and user-friendly redesign is needed.
Our Solution
To streamline user navigation and highlight the unique offerings:
- Clear Navigation Structure: Designing a segmented menu system that categorizes information by outlet, with The Qing focusing on wedding and CNY packages, and Peking Duck and Grill on private dining and grill options.
- User Experience (UX) Design: Creating a clean, intuitive layout that guides users seamlessly to the information they need.
- Content Strategy: SEO & Optimizing page content to rank for targeted search terms related to both types of dining experiences.
Outcome
With the redesigned navigation and improved UX, the restaurant’s website now effectively directs users to the specific offerings of each outlet. Clear categorization allows visitors to quickly find relevant details for The Qing’s wedding and CNY packages, as well as private dining and grill options at Peking Duck and Grill. Enhanced SEO and targeted content have improved visibility for each dining experience, resulting in better user engagement and more streamlined access to essential information.
Deep Understanding of Human Behavior and
Digital Tech To Improve Conversion Rates
By using the right combination of color, typography, and layout, a website can guide visitors’ attention to the
most important elements, such as call-to-action buttons, product features, or pricing information.
