Taiwan Excellence 21 Days Challenge Website

Challenges:
Taiwan Excellence aimed to promote environmentally friendly and sustainable lifestyles through an engaging online contest. The primary objective was to maximize regional participation by encouraging users to submit one photo daily showcasing new, positive habits—such as using public transportation, bringing reusable cutlery to the office, or carrying personal cups. The key challenges included designing a platform that accurately reflected the brand’s values while being visually appealing and user-friendly to attract and retain participants. Additionally, the contest system needed to operate seamlessly, with a streamlined sign-up and login process integrated with Google and Facebook accounts to lower entry barriers.

Our Solutions:
Our team undertook a comprehensive design and development of the Taiwan Excellence 21 Days Habit. We focused on creating a visually engaging and intuitive interface that embodied the brand’s commitment to sustainability. Interactive elements and compelling visuals were incorporated to motivate users to participate and submit their daily photos. To ensure smooth functionality, we developed a robust contest system capable of handling high traffic and submissions without glitches. The integration of Google and Facebook login options simplified the registration process, encouraging more users to join the contest effortlessly.

Outcome:
The platform successfully attracted and engaged participants across the region, resulting in 1,970 submissions. The visually appealing design and user-friendly features significantly contributed to achieving the client’s participation targets. Participants found the experience enjoyable and motivating, leading to sustained engagement throughout the duration of the challenge. The seamless integration of social login options reduced entry friction, facilitating higher registration rates and overall success of the contest.