NATION SUCCESS
Client
Nation Success
Industry
Office Equipment & Machinery
Project
Social Media Performing Ads
Who They Are
Nation Success is a trusted Malaysian supplier of Fujifilm photocopier machines, backed by quality hardware and reliable support. They cover the full picture for office printing: sales, rental, maintenance, paper management software and consultancy.
- 27+ YEARS
- · 3,500+ CLIENTS
- · EXCLUSIVE FUJIFILM DEALER
PRODUCT
Fujifilm copiers: sales, rental and service
MARKET
Malaysian offices, SMEs and enterprises
CHANNEL
Facebook and Instagram lead ads to WhatsApp
Challenges
High competition, costly leads
The Malaysian copier market is crowded and price driven. The early online ads were boosted posts that pulled in only the occasional enquiry, and each one came at a heavy price.
A crowded, price-led market
Dozens of copier suppliers compete hard on price online, so standing out and finding buyers with real intent was difficult.
Leads were painfully expensive
The early boosted posts brought in only a handful of enquiries, and each one cost somewhere between RM70 and RM200.
to win a single enquiry from the early boosted posts.
The spend was going out, but it was not reaching the right audience.
Objectives
1
Brand awareness
Put Nation Success in front of far more Malaysian businesses onlineÂ
2
Product promotion
Showcase the Fujifilm Apeos range and the rental packages.
3
Lead generation
Lower the cost per lead and grow the number of real sales enquiries.
Solutions
Built lead generation content
We applied the HAPAS model: Hook, Audience, Pain, Agitate, Solution. We create ad videos that spoke directly to customer challenges, showed the cost of outdated print solutions, and positioned Fujifilm Apeos as the smarter choice to drive qualified leads for Nation Success.
Optimized the target audience
We narrowed the targeting to business owners, procurement managers and managing directors, layered with copier related interests, so the budget reached buyers with real intent.
Scaled what worked
Through deep field research and the ODDA strategy: OBSERVE, DECODE, DIFFERENTIATE, ACTION, we uncovered the campaigns bringing in the lowest-cost, highest-intent leads. Then reallocated budget and refreshed creatives to sustain performance.
Content that does the work
We led with the problems offices actually feel: slow machines, breakdowns and stressed staff. Every creative carried one clear message and a single WhatsApp call to action.
Video creative that bring leads
We created video ads around real office problems, positioned the right solution, and used a clear WhatsApp call to action to drive qualified leads.
Methods
We narrowed to the right buyers
Instead of paying to reach everyone, we defined exactly who should see the ads: the people who actually sign off on office equipment. We then layered copier related interests on top, so the budget went to buyers most likely to act.
The Results
We stopped paying for clicks and started winning cheap, qualified leads.
across 176 leads
RM200 down to RM12.32
Optimized campaign range
every winning ad
From optimized ad campaigns
- Early boosted posts → Optimized lead campaigns
Straight from Ads Manager
The same ad account, before the work and after.
Before
Early Booted Posts
A handful of enquiries at RM70 to RM200 each.
−94%
lower cost per lead, from RM200 to
RM12.32
After
Optimized Lead Campaigns
Every optimized campaign landed between RM12 and RM16 per lead, including 176 leads at
RM12.32
Turn Social Media Into Leads & Sales.
Not Just Likes!!!
Let us help you grow with performance-driven social media marketing.
From creative content to targeted ads, we build strategies that attract the right audience, generate quality leads, and convert them into real customers.
