My Screening Website
Client
My Screening
Industry
Health (Screening & Test Kits)
Project
Website
SEO
Special Features
e-Commerce
Private Health Screening, Made Accessible
Challenge:
MyScreening set out to make health screening more accessible by bringing test kits and screening packages online. This is a sensitive category where users value privacy, clarity and reassurance as much as convenience. The platform needed to present a wide range of screening options in a way that felt discreet and trustworthy, while remaining easy to filter, compare and purchase from.
Our Solution
We developed an e-commerce website supported by SEO, designed around privacy, clarity and ease of selection. Key implementations included:
- Calm, clinical design that builds trust in a sensitive health category
- Full e-commerce functionality with discreet ordering and checkout
- Filtering by health concern, test type, location and screening method
- Plain-language explanations of each screening option and what it covers
- SEO-optimised content targeting health screening and self-test searches
Outcome
The platform makes health screening genuinely accessible, allowing users to find, understand and order the right test privately. Improved search visibility brings in users actively looking for screening options, while the clear structure reduces hesitation and supports higher conversion.
Deep Understanding of Human Behavior and
Digital Tech To Improve Conversion Rates
By using the right combination of color, typography, and layout, a website can guide visitors’ attention to the
most important elements, such as call-to-action buttons, product features, or pricing information.
