KH Coffee & Tea Sdn Bhd
Client
KH Coffee & Tea Sdn Bhd
Industry
Traditional Coffee Manufacturing & Distribution
Project
Social Media Performing Ads
Who They Are
KH Coffee & Tea Sdn Bhd is a family-run traditional coffee manufacturer and distributor, operating since 1954 and serving cafés, kopitiams and coffee entrepreneurs.
Goal :
Move from cold door-to-door selling into a digital lead flow that brings serious, nearby Kopitiam owners who can convert into signed packages.
Product
Traditional coffee + business packages
Market
Klang Valley first, then wider expansion
Channel
Social media ads → chat → sales follow-up
Challenges
Traditional sales, weak lead quality
KH Coffee had built the business the traditional way: door-to-door B2B selling. The challenge was not only getting enquiries, but getting the right buyers close enough and ready enough to act.
Cold outreach drained time
Salespeople had to introduce the brand from zero. When prospects asked “who are you?”, momentum and confidence dropped.
Leads weren't converting
Only 0.83% of leads turned into a signed package. Lots of chats, very little business.
Solutions
1
Set the right audience
Focused campaigns on realistic buyers around the business, so the leads came from people close enough and relevant enough to purchase.
2
Built trust with video creative
Used KH Coffee’s real story, product visuals and business heritage to make the offer easier to understand before the first chat.
3
Optimised for signed packages
Stopped chasing the cheapest enquiry and pushed the campaign toward buyers who were more likely to become actual customers.
The Results
With spend held steady, the funnel changed from “find customers manually” to “manage incoming demand.”
up from 7× on first month
up from RM21,850
up from 2
RM1,442 → RM398
May ad performance
We replaced tired promo posters with bold campaigns built to stop the scroll.
| Metric | Mar 2026 | May 2026 | % |
|---|---|---|---|
| Messaging results | 174 | 439 | ▲ 2.5x |
| Cost per result (CPL) | RM11.65 | RM8.20 | ▼ 30% |
| Amount spent | RM2,026 | RM3,599 | scaled |
| Active KH campaigns | 5 | 12 | more AB Testing |
THE INSIGHT
May lowered CPL while scaling volume.
Compared with the March screenshot benchmark, May generated 2.5× more messaging results and reduced CPL to RM8.20. Sales and package metrics can be added once CRM data is provided.
Proof from Meta Ads Manager
March showed a higher CPL. May shows the improved campaign set after Newnormz refined targeting and creative direction.
MARCH 2026
higher CPL benchmark
MARCH CPL
Higher
MAY 2026
lower CPL after optimisation
MAY CPL
Lower
Hear it from KH Coffee
The testimonial reinforces the portfolio story: Newnormz brought KH Coffee more relevant leads, stronger demand and a clearer path to scale.
CLIENT VOICE
“I’m not worried about leads. I just worry about delivery. This is a good problem.”
— KH Coffee
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