FACE-WASH CAT
Client
Face-Wash Cat
Industry
Beauty & Personal Care Services
Project
Social Media Performing Ads
Who They Are
Face Wash Cat is a skincare and facial cleansing brand focused on providing deep-cleansing facial treatments and pore care solutions.
The brand positions itself as an accessible and value-driven option for customers seeking clearer, healthier skin. It targets young adults and working professionals looking for affordable yet effective facial services in convenient retail locations.
Goal :
Lead generation that lowers the cost per lead and grows sales.
Product
Deep-cleansing facials and pore care
Market
KL and Ipoh, young working adults
Channel
Facebook and Instagram
Challenges
Turning online interest into offline sales
Among many competitors, the challenge is converting online interest into offline purchases. How can we craft lead generation content that increases the conversion and sales of Face Wash Cat?
A crowded market
Face Wash Cat competes with a crowded field of facial and skincare brands. Almost all of them chase the same customers, in the same feeds, with similar offers.
Clicks, not customers
Enquiries came in, but plenty were just browsing. The real challenge was turning that online interest into booked, paying visits, without overpaying for every lead.
Solutions
1
Built the content around one clear Offer/Lead Magnet
We created a stronger lead-gen content base around a single, easy offer, so every ad was instantly clear and pulled more qualified clicks.
2
Retargeted the people who actually book
We refined the audience targeting and campaign objectives so budget reached high-intent locals near each outlet, not just the cheapest possible reach.
3
Tightened the lead form to screen out noise
We reviewed placements and reworked the lead form to filter low-intent enquiries, so the team’s time went to leads that convert.
The Results
Less ad spend. More leads. Each one less than half the cost.
Down from RM11.05
Potential in a Quarter
Every month double cash flow
vs the old setup
Quality over quantity
We replaced tired promo posters with bold campaigns built to stop the scroll.
| Metric (Month to Month Comparison) | Before | After | % |
|---|---|---|---|
| Leads (conversations) | 1,784 | 4,006 | â–² 124% |
| Average Cost per lead | RM11.05 | RM4.88 | â–¼ 56% |
| Best campaign cost per lead | RM8.34 | RM4.16 | â–¼ 50% |
| Leads per RM1,000 spent | 91 | 205 | ▲ 2.3× |
THE INSIGHT
We optimised for intent, not for cheap clicks.
One clear offer, tighter targeting and a stricter lead form meant every ringgit reached people who were ready to book. The cost per lead fell by more than half while the number of leads went up.
Straight from the ad account
These numbers come directly from Meta Ads Manager. Nothing edited, nothing cherry-picked.
Before
the broad campaigns
AVERAGE COST PER LEAD
RM11.05
After
the optimised campaigns
AVERAGE COST PER LEAD
RM4.88
The Poster Creatives
The video creatives
Turn Social Media Into Leads & Sales.
Not Just Likes!!!
Let us help you grow with performance-driven social media marketing.
From creative content to targeted ads, we build strategies that attract the right audience, generate quality leads, and convert them into real customers.
