Ecolite Malaysia Website
Improved product visibility and dual-language rankings to position ECOLITE as the go-to Chinese herb online store
Client
Industry
Project
Website
Special Features
The Challenge: Strong Brand, Weak Search Presence
ECOLITE had earned trust in traditional herbal wellness, but their online visibility told a different story.
The site wasn’t optimised for bilingual SEO or high-intent search terms like “白凤丸” and “Chinese Herb Online Store.”
Without a targeted content strategy, seasonal traffic and new B2C shoppers were slipping through the cracks.
Strategic SEO to Unlock Visibility
Newnormz partnered with ECOLITE to strengthen their existing foundation—turning it into a search-optimised platform built to attract and convert.
Step 1: Laying the Technical Foundation
We began with a comprehensive SEO audit to identify gaps and opportunities. Key enhancements included:
- Faster load times and improved mobile responsiveness
- Cleaned-up on-page structure, metadata, and bilingual alt text
- Better indexing with schema and structured content blocks
These changes made ECOLITE’s website fully optimised for search engines, not just functional.
Step 2: Executing Bilingual Keyword Strategy
Next, we conducted targeted keyword research in English and Mandarin to match how users search for ECOLITE’s products.
Key content was optimised to rank for high-intent queries such as:
- 白凤丸
- 补腰精作用
- Chinese Herb Online Store
- Modern CNY Gift Set Ideas
This alignment with real search behaviour significantly boosted ECOLITE’s visibility on Google’s first page—and continues to unlock new rankings.
Step 3: Creating Search-Driven Seasonal Content
To capture festive and gifting-related traffic, we introduced evergreen editorial pieces tailored to user intent.
One key highlight, the Modern CNY Gift Set Ideas article, helped to:
- Align with popular gifting searches during festive periods
- Showcase ECOLITE’s best-selling products
- Drive organic traffic beyond paid campaigns
This approach continues to bring sustained traffic and discovery value.
Step 4: Building Authority at the Category Level
To strengthen ECOLITE’s position in the herbal wellness space, we focused on category optimisation. Efforts included:
- Restructured category and subcategory pages for better clarity
- Unified multilingual product descriptions
- Reinforced messaging around ECOLITE’s identity as a Chinese Herb Online Store
These updates improved search relevance and user trust, helping ECOLITE stand out in a competitive market.
The Outcome: No Longer Hidden - Now Leading the Search
What began as an SEO strategy became a growth catalyst.
ECOLITE now connects with a wider audience actively searching for herbal wellness products—and sees stronger engagement as a result.
They’ve gained traction, built credibility, and continue rising in a highly competitive space.
Results
Organic Clicks
+59% increase
Impressions
+54% increase
Search Rankings
Google Page 1 for keywords such as 白凤丸, 补腰精作用, Chinese Herb Online Store, Modern CNY Gift Set Ideas
User Engagement
Increase time on site, product exploration, and conversions
Deep Understanding of Human Behavior and
Digital Tech To Improve Conversion Rates
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