DFB Coffee Mini Game
Client
DFB Coffee
Industry
F&B (Coffee)
Project
Mini Game
Special Features
Personality Quiz
▶ Play it right here
Tap or click inside the phone to play.
Seven Questions, One Coffee Personality
Challenge:
DFB Coffee wanted a playful way to connect with coffee lovers beyond a standard product page. Online shoppers scroll past plain promotions quickly, so the brand needed something people would want to finish, enjoy and associate with its coffee.
Our Solution
We built a mobile-first mini game that turns a birthday into a coffee personality. Key implementations included:
– Birthday step that reveals the day of the week each player was born
– Seven short questions based on everyday Malaysian moments, from late-night mamak runs to kopitiam orders
– A personality result matched to the player’s answers, shown with the DFB Coffee pack
– Shop buttons linking to Lazada, TikTok and Shopee for players who want to try the coffee
– Illustrated characters and smooth animation that carry the brand’s personality
Outcome
The quiz gives DFB Coffee a friendly way to introduce its coffee and a clear path from a fun result to its online shops. Players get a quick, personal answer they can enjoy on any phone, with nothing to install.
Deep Understanding of Human Behavior and
Digital Tech To Improve Conversion Rates
By using the right combination of color, typography, and layout, a website can guide visitors’ attention to the
most important elements, such as call-to-action buttons, product features, or pricing information.
