Confinement Centre
Client
Confinement Centre Provider
Industry
Healthcare and Wellness
Project
SEM – Google Ads
Special Features
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Redefining Confinement In Klang Valley & Selangor Through Gentle Care
Challenge:
The client faced challenges in generating a consistent flow of high-quality enquiries through existing organic and social channels. Lead volume was low, and many enquiries lacked strong purchase intent, making it difficult to sustain predictable growth.
Visibility was also limited for high-intent keywords within a highly competitive local services niche. As a result, performance remained inconsistent, with fluctuations in lead quality and volume preventing the business from scaling confidently.
Our Solution
We introduced a precision-led Google Ads strategy designed to capture demand at the moment of intent. Hyper-localised and high-intent keyword targeting was implemented to ensure ads appeared only for users actively searching for confinement services within the Klang Valley and Selangor regions.
To improve efficiency, focus was deliberately shifted away from low-intent discovery channels and redirected towards Google Search, where user intent was clearer and conversion probability was significantly higher. Audience layers and query filtering were refined to ensure only enquiries meeting the client’s “high-quality” threshold were prioritised.
This intent-driven approach allowed us to bridge the quality gap that organic and social channels could not address, while maintaining full control over lead relevance and cost efficiency.
Outcome
Within the first 30 days, the campaign delivered 266 qualified leads, demonstrating immediate traction despite a lean monthly budget of RM2,550.
The strategy achieved high-volume results with strong cost efficiency, maintaining a low average CPC while delivering an estimated 5x ROAS. The immediate reduction in cost per lead gave the client the confidence to scale the advertising budget by 50% shortly after launch.
By aligning spend with real search intent and strict quality controls, the campaign created a reliable acquisition channel that supported sustainable growth and long-term scalability.
+266
Qualified Lead
RM2,550
Total Cost
5x
Average ROAS
