CHAGEE Website
Client
CHAGEE
Industry
F&B
Project
Website, SEO
Special Features
Store Locator
Enhancing Organic Visibility for CHAGEE
Challenge: Tea Brand Website Revamp
While the website is currently ranking for brand-specific keywords (Like “Bawangchaji”, “CHAGEE”), it lacks visibility for essential search terms like “tea house” and various tea types. The client needs our expertise to expand their keyword strategy and drive more organic traffic beyond just their brand name.
Our Solution
To increase the visibility of keywords related to tea varieties and tea houses, we will implement a comprehensive SEO strategy that includes:
- Keyword Strategy: Conducting in-depth keyword research to identify high-traffic, relevant terms beyond branding.
- Content Optimization: Creating informative blog posts and pages about different types of tea, tea houses, and tea benefits.
- Internal Linking: Structuring internal links to improve search engine crawlability and relevance.
- On-Page Enhancements: Optimizing meta tags, headings, and content to better target these keywords and attract organic traffic.
Outcome
The tea brand’s website now ranks for a wider range of high-traffic tea-related keywords. This approach has expanded visibility beyond brand-specific searches, attracting more organic traffic. With optimized content and improved internal linking, more users are discovering the brand through popular searches for tea varieties and tea houses, broadening the audience and enhancing engagement.
Deep Understanding of Human Behavior and
Digital Tech To Improve Conversion Rates
By using the right combination of color, typography, and layout, a website can guide visitors’ attention to the
most important elements, such as call-to-action buttons, product features, or pricing information.
