APOLLO Website
Client
APOLLO Food Holdings Berhad
Industry
Food Manufactoring
Project
Website
Special Features
Custom Design
Online Catalogue
Revitalizing a Malaysian Legacy Brand with a Modern, Purpose-Driven Website
Challenge:
APOLLO Food Holdings is a beloved name in Malaysia, known for its iconic chocolate wafer sticks and layer cakes enjoyed by generations. Despite its strong legacy, APOLLO’s previous website was severely outdated and lacked the structure and design to reflect its status as a long-standing, trusted FMCG brand. The site also did not offer sufficient information about the company’s corporate values, investor relations, or career opportunities—elements that are essential for stakeholder confidence in today’s digital landscape.
Our Solution
We developed a fully custom, visually engaging website that brings APOLLO’s nostalgic charm into a modern digital format. The design pays tribute to APOLLO’s rich history while positioning the brand as active, relevant, and forward-looking. Key upgrades included:
- A refreshed design inspired by APOLLO’s iconic packaging and product visuals
- Structured content flow covering company history, product range, and brand values
- Dedicated pages for food safety and quality assurance, reflecting APOLLO’s commitment to excellence
- CSR updates and a Careers section to communicate ongoing initiatives and growth opportunities
- Comprehensive investor relations section with downloadable reports, announcements, and corporate governance information
- Fully responsive and SEO-optimized architecture to reach both consumers and business stakeholders
Outcome
The new website repositions APOLLO Food Holdings as a proud legacy brand that continues to grow and evolve. With a digital presence that matches its reputation, APOLLO can now engage a wider audience—from nostalgic consumers to new investors and job seekers. The platform offers a professional, well-rounded view of the brand while maintaining the warmth and familiarity that Malaysians have cherished for decades.
Deep Understanding of Human Behavior and
Digital Tech To Improve Conversion Rates
By using the right combination of color, typography, and layout, a website can guide visitors’ attention to the
most important elements, such as call-to-action buttons, product features, or pricing information.
