ANEW Workspace Website
Client
ANEW Workspace
Industry
Office Furniture
Project
SEM
Website
Special Features
Custom Design
Product Catalogue
Ergonomic Workspaces Built Around Your Team
Challenge:
With over thirty years of manufacturing experience, ANEW supplies ergonomic office furniture to businesses and individuals across Malaysia. Buyers in this category compare specifications closely and want to visualise how pieces work within a real workspace. A custom-designed platform with a well-structured catalogue was needed to support both considered B2B purchasing and faster individual decisions.
Our Solution
We developed a custom-designed website with a detailed product catalogue, supported by SEM. Key implementations included:
– Custom design reflecting a modern, ergonomics-led brand positioning
– Structured product catalogue organised by furniture category and use case
– Detailed specification and feature presentation for each product
– Project showcases demonstrating completed workspace installations
– Conversion-focused enquiry paths supported by paid campaign traffic
Outcome
The website gives ANEW a platform that communicates both product quality and workspace expertise. Businesses can browse the full range, review specifications and see completed projects before enquiring, resulting in higher-quality leads and stronger positioning against general furniture retailers.
Deep Understanding of Human Behavior and
Digital Tech To Improve Conversion Rates
By using the right combination of color, typography, and layout, a website can guide visitors’ attention to the
most important elements, such as call-to-action buttons, product features, or pricing information.
