Malaysia’s digital economy is booming, and performance marketing has never been more critical for brands aiming to stand out. Data-centric strategies empower these agencies to fine-tune campaigns, driving measurable ROI and meaningful engagement.
They turn insights into action, optimising ad spend and targeting niche audiences. Partnering with the right experts can be a game-changer for startups and enterprises.
This curated list of the Top 10 performance marketing agencies in Malaysia highlights firms renowned for innovative, data-led approaches. Be ready to discover the partners poised to elevate your marketing performance and deliver sustainable growth.
Table of Contents
1. Newnormz
Newnormz stands out as a leading performance marketing agency in Malaysia, renowned for its award-winning SEO and paid social media marketing strategies. Newnormz, a renowned agency, won the Search Agency of the Year Award in 2025 for its data-driven digital marketing solutions, achieving measurable ROI across various sectors.
You can browse the Newnormz portfolio to see how our strategies translate into impactful results.
| Key Strengths | – Award-winning SEO and Paid Media expertise – Focus on full-funnel strategies with measurable ROI – Strong emphasis on analytics and data-driven campaigns – Proven track record with over 260 successful projects |
| Core Services | – Search Engine Optimisation (SEO) – Google Ads & Meta Ads – Content Marketing – Social Media Marketing – Landing Page Conversion Rate Optimisation (CRO) |
| Industries Served | – Small and Medium-sized Enterprises (SMEs) – Business-to-Business (B2B) – Real Estate – Food & Beverage (F&B) – Technology |
| Website | newnormz.com.my |
2. Ampersand Advisory
Ampersand Advisory is an award-winning performance marketing agency that has received numerous accolades, including being awarded the AOTY 2024 Winner. Their approach is deeply rooted in data-led campaigns, focusing on maximising enterprise ROI. Moreover, they offer a comprehensive suite of services, from media audits to creative execution, ensuring a holistic strategy for their clients.
| Key Strengths | – Multiple award-winning agency – Strong focus on data-led campaigns and enterprise ROI – Radically collaborative specialists in various marketing disciplines |
| Core Services | – Performance Marketing – Analytics & Data Solutions – Creative Services – Media Audits |
| Industries Served | – Enterprise-level businesses – Consumer Brands |
| Notable Clients | – L’Oréal – Coca‑Cola – U Mobile |
| Website | ampersand-advisory.com |
3. Primal
Primal is a prominent digital marketing agency in Malaysia specialising in SEO, SEM, and paid media. They are well known for their data-driven approach and expertise in enterprise analytics, helping businesses from SMEs to large corporations achieve significant growth. Their integrated marketing solutions cover a wide spectrum of digital channels.
| Category | Details |
| Key Strengths | – Specialists in SEO, SEM, and Paid Media – Strong data-driven approach with enterprise analytics capabilities – Integrated digital marketing solutions |
| Core Services | – Search Engine Optimisation (SEO) – Google Ads – Social Ads – eCommerce Marketing – Content Marketing |
| Industries Served | – SMEs to Enterprises – Business-to-Business (B2B) – Business-to-Consumer (B2C) |
| Notable Clients | – Uniqlo – Gamuda – Petron |
| Website | primal.com.my |
4. Elixus Agency
Elixus Agency is a performance-driven regional digital marketing agency headquartered in Kuala Lumpur, known for its full-funnel growth hacking methodologies. They offer integrated ad-tech and creative execution, helping DTC (Direct-to-Consumer) and B2B businesses scale their marketing efforts. Elixus Agency is part of the Ematic Group, bringing a wealth of experience and innovative solutions to the table.
| Key Strengths | – Full-funnel growth hacking for DTC and B2B – Integrated ad tech and creative execution – Affiliated with the Ematic Group, offering extensive digital marketing expertise |
| Core Services | – Performance Marketing – Social Media Marketing – CRM/Email Marketing – Web Development – Search Engine Optimisation (SEO) |
| Industries Served | – Direct-to-Consumer (DTC) – Software as a Service (SaaS) – Retail – Various other niches |
| Notable Clients | – Ayam Brand – Mr DIY – BigPay |
| Website | elixusagency.com |
5. NP Digital Malaysia
NP Digital Malaysia is a global award-winning digital marketing agency that provides performance-based marketing strategies. As part of the Neil Patel network, they leverage extensive industry knowledge and cutting-edge techniques to help businesses accelerate growth and unlock their full potential. Their expertise spans across various digital channels, making them a comprehensive partner for both enterprises and SMBs.
| Key Strengths | – Global performance marketing leader – Strong SEO and search strategy expertise – Leverages the extensive Neil Patel network – Award-winning strategies and industry recognition |
| Core Services | – Performance Marketing – Search Engine Optimisation (SEO) – Omnichannel Digital Ads |
| Industries Served | – Enterprises – Small and Medium Businesses (SMBs) across various sectors |
| Website | npdigital.com/my |
6. PMAX
PMAX is a specialised eCommerce performance marketing agency with a strong focus on conversion optimisation and sales-driven execution. They possess significant experience and knowledge in the field, particularly in eCommerce marketing. PMAX is recognised for its robust ad operations and ability to deliver tangible results for clients in the competitive online retail space.
| Key Strengths | – eCommerce conversion specialist – Strong ad operations and sales-focused execution – Significant experience in eCommerce marketing |
| Core Services | – Google Ads – PPC (Pay-Per-Click) – eCommerce Optimisation – Affiliate Marketing |
| Industries Served | – eCommerce – Consumer Retail – Cosmetics |
| Website | pmax.com.my |
7. Oblique
Oblique is a growth branding and digital marketing agency in Malaysia that specialises in accelerating and scaling revenue growth for businesses. They concentrate mostly on B2C and eCommerce brands, emphasising ROI and scalable acquisition techniques. Oblique helps businesses reach their full potential through innovative and data-driven marketing strategies.
| Key Strengths | – Growth marketing for B2C/eCommerce brands – Focus on ROI and scalable acquisition strategies – Innovative and data-driven marketing approaches |
| Core Services | – Performance Media – Funnel Building – Conversion Optimisation |
| Industries Served | – Business-to-Consumer (B2C) – eCommerce SMEs |
| Website | oblique.com.my |
8. Digital Symphony
Digital Symphony is an award-winning, data-driven digital agency in Malaysia known for its expertise in eCommerce and lead generation. They leverage proprietary analytics and software-backed campaigns to deliver exceptional results for their clients. Digital Symphony is obsessed with data, technology, and quality, ensuring performance-driven solutions.
| Key Strengths | – Award-winning in eCommerce and Lead Generation – Utilises proprietary analytics and software-backed campaigns – Driven with data, technology, and quality |
| Core Services | – Digital Marketing – Analytics Dashboards – Performance-driven solutions |
| Industries Served | – Property Development – Enterprise |
| Notable Clients | – Gamuda Land – Mah Sing – Sunway – Tantana – Sime Darby |
| Website | digitalsymphony.co |
9. ADA Asia
ADA Asia is a regional powerhouse in digital transformation and performance marketing, blending AI, data, technology, and creative solutions. They are known for their award-winning campaigns across Southeast Asian markets, empowering MNCs and regional brands with transformative data and AI-led impact. ADA Asia offers a comprehensive suite of solutions for digital growth.
| Key Strengths | A regional powerhouse in digital transformation, blending AI, data, technology, and creative solutions with award-winning campaigns across Southeast Asian markets. |
| Core Services | Martech Solutions, AI & Video Campaigns, and Performance Media. |
| Industries Served | Multinational Corporations (MNCs) and Regional Brands. |
| Website | ada-asia.com |
10. One Search Pro
One Search Pro is a trusted digital marketing agency in Malaysia with a strong focus on lead generation through ads and SEO. They are veterans in the field, providing consistent and localised performance for SMEs across various industries. One Search Pro offers a 360° marketing solution, including website development and branding, to help businesses elevate their online presence.
| Key Strengths | A veteran in lead generation through ads and SEO, delivering consistent and localised performance for SMEs. Offers 360° marketing solutions. |
| Core Services | – Search Engine Optimisation (SEO) – Social Media Ads – Website Development – Branding. |
| Industries Served | SMEs across various industries. |
| Website | onesearchpro.my |
Conclusion
Malaysia’s digital landscape is evolving, making it crucial to find a performance marketing agency.
Newnormz, a standout choice for creative flair and data-driven precision, has won Search Agency of the Year 2025 & helped over 260 brands grow through SEO, paid media, and performance-driven campaigns.
Ready to stop guessing and start growing? Contact Newnormz to discover how we can help you turn clicks into customers.
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