In the rapidly evolving world of FMCG (Fast-Moving Consumer Goods), having a website that works not only to inform build to convert visitors into loyal customers is a game-changer. That’s where effective FMCG website design plays a crucial role.
For brands like Oriental Kopi, which blend culture, flavour, and convenience, a strong digital presence is key to engaging customers and driving sales.
Let’s explore how Newnormz helped Oriental Kopi elevate their website into a high-converting platform that reflects their brand while optimising for conversions.
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The Dual Power of Heritage: Oriental Kopi’s Unique Blend of Tradition and FMCG
FMCG brands face fierce competition. In industries like food, beverage, and beauty, digital visibility is no easy feat. With consumers deciding in seconds, your website must be both captivating and conversion-driven.
Oriental Kopi holds a unique position in the market. It masterfully blends the nostalgia of a traditional Malaysian kopitiam (coffee shop) with the efficiency and quality of a modern, fast-growing enterprise.
The brand’s success is not simply about its popular food and coffee blends, but its ability to connect with a diverse, multi-ethnic audience, supported by its increasing number of Halal-certified outlets.
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The Challenge: A Former Digital Foothold That Lagged
Before partnering with Newnormz, Oriental Kopi’s website had a few issues:
- Outdated Design: The website lacked modern elements that could capture the attention of today’s digital-savvy consumers.
- Navigation Issues: Users found it hard to navigate through the product offerings and make quick purchases.
- Low Conversion Rates: Despite good traffic, the site struggled to convert visitors into customers.
- Mobile Optimisation: With the growing trend of mobile shopping, the site wasn’t optimised for users on smartphones, leading to a poor mobile experience.
Newnormz’s Approach: A Fresh Digital Brew for FMCG Website Design
We in Newnormz, have our speciality in designing websites that don’t just look good but also perform exceptionally.
We tailored our approach to address the specific challenges Oriental Kopi was facing, focusing on improving user experience, optimising for conversions, and aligning the website design with their brand identity.
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Key Areas of Focus:
1. Website User Experience (UX) and Navigation
- Intuitive Navigation: Streamlining the user journey, ensuring customers could find the store locator, the menu, or the e-commerce shop within just a couple of clicks.
- Visual Hierarchy: Highlighting the brand’s signature, award-winning products like the “Thickest Egg Tart“, with high-quality photography and engaging presentation.
- Brand Alignment: Using a bold yet minimalist design approach, balancing white space with strong visual elements to convey professionalism and credibility and up to current B2B website design trends.
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2. Responsive Design
Given the high use of mobile devices in Malaysia, we ensured that the website was responsive.
This means the site automatically adapts to any screen size, ensuring smooth functionality across all devices.
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3. E-commerce Integration
Adding a seamless e-commerce experience that allows customers to browse products, make secure payments, and track their orders effortlessly.
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4. Multilingual Functionality & Global Reach
- Offering key languages (Mandarin, English) builds trust, as over 72% of customers prefer native language websites.
- An International SEO strategy involving `hreflang` tags is necessary for proper indexing and enhanced search visibility.
- This FMCG website focuses on localisation to cater to cultural nuances, ensuring a consistent user experience across different languages.
5. Search Engine Optimisation (SEO)
- Optimising the website with relevant FMCG keywords like “FMCG website design”, “user experience for FMCG”, and “website conversion optimisation for FMCG” to improve search engine rankings and attract organic traffic.
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6. Brand Consistency
- Infusing Oriental Kopi’s identity through visuals, fonts, and colours that resonate with the brand’s culture while keeping the design clean and user-friendly.
Bringing the Vision to Life: Execution and Development
The journey from concept to launch was a testament to the collaborative spirit between the Newnormz and Oriental Kopi teams.
A. Close Collaboration and Feedback Loops
Newnormz adopted a collaborative development approach, working closely with the Oriental Kopi team to ensure the final product was both technically sound and a true reflection of their corporate identity and market positioning.
Regular feedback sessions were crucial for keeping the project aligned with the company’s fast-paced expansion roadmap.
B. Refinement Through Iteration
The design process involved multiple iterations. Newnormz developed prototypes based on initial wireframes and continually refined the visual and functional aspects according to client feedback and internal testing results.
This agile approach allowed for quick adjustments, such as tweaking the e-commerce layout for optimum product visibility.
C. Tackling Technical Integration
Building a site for a rapidly scaling F&B brand presents unique technical challenges.
- E-commerce Integration: Seamlessly integrating a robust, multi-product e-commerce feature was paramount. This involved setting up payment gateways and inventory systems to manage the surge in online orders.
- Scalable Architecture: The underlying system was built with future growth in mind, ensuring it could comfortably handle the projected increase in traffic, new product launches, and potential loyalty program integration. This shift moved Oriental Kopi away from a reliance on a complex, slow system to one that offered flexibility and efficiency.
Results: Improved Conversions and User Engagement
The redesigned website has proven to be a significant success for Oriental Kopi. By focusing on both aesthetics and functionality, we were able to deliver measurable results.
- Increased Conversion Rates: The new website design led to a notable increase in conversions, turning casual visitors into loyal customers.
- Enhanced Mobile Experience: With more users accessing the site via smartphones, mobile optimisation played a key role in increasing engagement and purchases.
- SEO Success: The targeted SEO strategy improved organic search rankings, bringing more relevant traffic to the site.
- Positive Customer Feedback: Customers now have a more enjoyable experience while browsing and purchasing products, resulting in increased customer satisfaction.
Oriental Kopi’s positive feedback underscores the project’s success, noting the new website’s positive impact on their daily operations and overall business trajectory.
It provided them with the flexibility to adapt to market needs and a digital home that truly embodies the prestige of their growing brand.
Why Oriental Kopi Partnered with Newnormz
Choosing a digital partner is a critical business decision. Oriental Kopi selected Newnormz for a clear set of reasons rooted in expertise, experience, and a results-driven philosophy.
a. Expertise in the F&B Digital Landscape
Newnormz brought a proven track record, demonstrating a deep understanding of the unique challenges and opportunities within the F&B sector.
They saw that a successful café website must integrate handle foot traffic, e-commerce, and a distinct brand narrative.
b. Unique Value Proposition: Conversion-First Development
Newnormz distinguishes itself by adopting a conversion-first approach. This means the design and development processes are not driven by aesthetics alone, but by a relentless focus on the ultimate goal: turning visitors into paying customers, the conversion.
This philosophy was pivotal in transforming Oriental Kopi’s digital presence from a static brochure into a powerful, revenue-generating machine.
c. What Sets Newnormz Apart?
- Custom Solutions: We tailor our services to meet the specific needs of each client, ensuring a personalised approach that aligns with brand goals.
- User-Centric Design: Our websites are built with the end-user in mind, ensuring a seamless, intuitive experience that drives conversions.
- SEO Expertise: We don’t just design websites, we ensure they’re visible on search engines, helping brands attract organic traffic and improve rankings.
To see more examples of our work and how we transform brands, take a look at the Oriental Kopi portfolio
Ready to Elevate Your Digital Presence?
Just like Oriental Kopi, your brand deserves a website that is an asset, not an obstacle. If your current FMCG website design is suffering from poor UX, low conversions, or outdated technology, Newnormz is here to help.
As a trusted SEO agency Malaysia, we specialise in creating websites that drive results.We specialise in crafting beautiful, high-performance, and SEO-friendly websites that deliver measurable results.
Reach out to Newnormz for a consultation today and discover how a conversion-oriented redesign can help your brand not only compete but genuinely thrive in the digital marketplace
Related Readings:
- Top 10 Website Design Trends in Malaysia for 2026
- B2B Website Content: Balancing Clarity and Creativity for Conversions
- Designing Multi-Language Websites for Malaysia’s Market
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