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Local SEO extends beyond your Google Business Profile (GBP) and citations. On-page optimisations can shape and elevate the visibility and rankings of your local business.
Having previously shared insights in an article on local SEO tips to boost your business visibility, we will now delve deeper into the seven key on-page optimisations that can elevate your local organic performance.
1. Ensure Consistency in NAP
NAP, which stands for name, address, and phone number, is the backbone of your local SEO strategy. Display this information prominently on your website, preferably in the footer, ensuring it appears on every page.
Link it to your Google Map for added effectiveness. Consistency is key; maintain uniformity across all online platforms to facilitate easy comparison by search engines. Ensure the same address format is mirrored across your GBP, website, and local citations.
2. Enhance On-Page Content
Your website content is a powerful tool to showcase your authority in your service area. Strengthen your on-page content by strategically integrating location-based keywords, including landmarks, street names, and services, to connect with your local audience.
For example, Newnormz is a digital marketing agency dedicated to serving local businesses, and we are optimising for the keyword ‘digital marketing agency in Malaysia’.
3. Optimise Header Tags
Harness the potential of header tags by incorporating local-based keywords and services.
Develop highly targeted header tags for local-based service pages. A well-structured header gives visitors and crawlers a clear understanding of your page’s content. Avoid keyword stuffing; keep the tags relevant and natural to maintain a positive user experience.
For an SEO service team covering KL and Selangor, a header like “Professional Service Team in KL and Selangor” is relevant and valid.
4. Leverage Internal Linking
Internal linking is a potent strategy to emphasise your availability in local areas. Use city names as anchor links to service area pages.
Get creative with widgets, lists, and blocks that prominently feature links to your service areas on top-level pages.
For a Thai restaurant with multiple locations, it is advisable to have an outlet page showcasing all the necessary location information, making it easy for customers to find them.
Source: SOI 55 Thai Restaurant
5. Implement Local Business Schema
Enhance search engines’ understanding of your site with structured data. The local business schema type provides crucial information, such as addresses, reviews, hours of operation, and social media accounts, directly in your website’s code.
6. Optimise Image Alt Text
Don’t overlook the power of image alt text in local SEO. When adding images to your pages, use descriptive alt text with relevant keywords and location details.
For instance, if you’re a dental clinic with branches in Bukit Jalil and Puchong offering dental services, use alt text like ‘Dental Home Link 2 Bukit Jalil’ and ‘Dental Home IOI Rio Puchong’ to target specific locations. This practice provides both accessibility and SEO benefits.
Source: Dental Home
7. Incorporate Google Business Profile Reviews
Showcase your credibility by incorporating reviews from your Google Business Profile directly onto your website. Displaying genuine customer feedback adds authenticity and trustworthiness, offering potential customers valuable insights into the quality of your products or services.
Mastering these on-page optimisations enhances your local SEO strategy, guaranteeing improved visibility in organic results and rankings. Consistency is critical, and these efforts serve to solidify your prominence in local searches, fortifying your position in the digital landscape