Devan Yap

devan yap

Devan Yap

Social Media Manager

Team: Social Media Team

Expertise:  Branding, Marketing Strategy, Content Creating, Ads Optimisation

“I specialize in powerful branding and execute rigorous Ads optimization to guarantee maximum digital return.“

About Devan

Devan Yap is a vital force within our Social Media Team and a promising pillar of success. As the Social Media Manager, he ensures the brand thrives in the digital landscape by expertly executing high-impact marketing strategy. Devan is the architect of our online identity, specializing in powerful branding that underpins all initiatives. His expertise covers the entire lifecycle, from impactful content creating to rigorous Ads optimisation, guaranteeing every ringgit spent yields maximum return. Devan’s strategic and technical command is essential for driving our continuous audience growth and engagement.

Devan’s Article

Generative Engine Optimization Malaysia 2
SEO

Generative Engine Optimization Malaysia: The 2026 Guide for SME Owners

Generative engine optimization (GEO) is the practice of structuring your website’s content, evidence, and technical markup so that AI tools such as ChatGPT, Google AI ...
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Generative Search 1
SEO

Generative Search: What It Is and Why It Changes SEO Forever

Generative search means Google, ChatGPT, Gemini and Perplexity can now write a direct answer to a question right on the results page, often before anyone ...
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Conversational Search
SEO

Conversational Search: How AI Chat Is Reshaping Discovery

Conversational search is what happens when someone types a full question into ChatGPT, Google AI Mode, or Perplexity instead of a short keyword into Google, ...
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AI Search Engines in 2026
SEO

AI Search Engines in 2026: The Complete List and Comparison

In 2026, a Malaysian typing a question into ChatGPT, Google’s AI Overviews or Perplexity usually gets a written answer with a handful of citations instead ...
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GEO Ranking Factors
SEO

GEO Ranking Factors: What Actually Gets You Cited by AI

GEO ranking factors are the signals AI platforms such as ChatGPT, Perplexity and Google AI Overviews use to decide which websites are worth citing in ...
Read More →
E E A T SEO
SEO

E-E-A-T SEO: How to Build Trust for AI and Google

E-E-A-T SEO is how clearly your website proves Experience, Expertise, Authoritativeness and Trustworthiness to Google’s quality systems, the same signals AI Overviews lean on when ...
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