Today’s customers expect brands to recognise their unique needs and preferences. Generic marketing messages often fade into the background, leaving audiences disconnected or uninterested. Personalisation transforms these interactions, creating marketing experiences that resonate personally, hold attention, and drive genuine engagement.
The AI personalisation tools covered in this article help marketers deliver a high level of relevance efficiently and at scale, leading to stronger customer connections, increased loyalty, and enhanced returns on investment.
Table of Contents
Key Takeaways
- Personalised marketing is essential for engaging today’s audiences.
- AI personalisation uses data and machine learning to tailor content and experiences.
- Effective use of AI includes behavioural tracking, predictive recommendations, and real-time content delivery.
- Tools like Dynamic Yield, Segment, Optimizely, Salesforce Marketing Cloud, and Persado each serve unique roles in enabling personalisation.
- Choosing the right tool depends on your brand’s goals, tech stack, and how it supports effective customer journey optimisation.
What is AI Personalisation?
AI personalisation uses artificial intelligence to tailor marketing content and experiences based on real-time user behaviour and data.
Unlike basic segmentation, it uncovers deeper patterns in individual interactions, allowing brands to respond with precision, relevance, and perfect timing.
How AI Personalisation Tools are Used:
AI personalisation is typically integrated into customer journeys across websites, emails, social platforms, and ads. Here’s how it’s commonly applied:
- Analysing user behaviour such as clicks, scrolls, time spent, or purchase history
- Getting predictive product recommendations based on browsing patterns
- Display dynamic web content that adapts to real-time visitor actions
- Trigger personalised emails or messages depending on the customer lifecycle stage
- Optimising ad targeting and copy based on user profile and engagement signals
Benefits of AI Personalisation Tools
Alongside smarter execution, AI personalisation delivers real advantages that impact both customer experience and business performance:
- Helps brands stay relevant and timely in a crowded digital landscape
- Improves engagement rates with content and offers that align with individual interests
- Increases conversions through more accurate targeting and messaging
- Encourages repeat visits and stronger brand affinity through meaningful experiences
- Supports better use of marketing resources by automating high-impact decisions
Trying to implement personalisation in your marketing efforts? Start small with these compelling WhatsApp blasting message tips and watch your business evolve!
5 AI Personalisation Tools
To personalise at scale, marketers implement these tools that were designed to adapt in real time and respond intelligently to each customer’s actions. Below are five tools that are shaping how brands connect with individuals in smarter, more effective ways.
1. Dynamic Yield
Dynamic Yield is a powerful personalisation engine that adjusts content, layouts, and recommendations in real time. It uses behavioural data to tailor digital experiences on websites and apps without heavy development work.
You can create custom user journeys, run A/B tests across segments, and deliver variations of banners, product listings, or messages—all based on individual visitor profiles.
Use it to:
Display personalised homepage content, such as banners or product carousels, tailored for first-time visitors versus returning customers.
2. Segment
Segment makes it simpler for marketers to manage and utilise customer data effectively. It integrates seamlessly across multiple marketing tools, automatically gathering user interactions and building comprehensive customer profiles.
This unified view enables marketers to activate AI-driven automation, delivering timely emails, targeted promotions, and follow-ups based on real-time customer activity.
Use it to:
Immediately follow up with personalised emails or offers after a customer engages with your website or mobile app, ensuring every interaction stays meaningful and timely.
3. Optimizely
Optimizely is one of AI powered personalisation tools that offers a robust set of features designed for experimentation-led personalisation. Its visual editor lets marketers modify web pages without coding, while built-in A/B and multivariate testing tools allow for continuous optimisation of content and design.
You can apply audience segmentation based on user behaviour, location, or traffic source, and use performance analytics to refine your targeting strategy over time.
Use it to:
Run experiments on headlines, layouts, or product placements, then automatically serve the highest-performing version to the right audience segment.
4. Salesforce Marketing Cloud
Built for scale, Salesforce Marketing Cloud combines data, AI, and automation to support personalised engagement across multiple channels. Its key features include Journey Builder for mapping complex customer paths, Email Studio for delivering targeted messages, and Einstein AI for predictive analytics.
Marketers gain a centralised view of each customer, making it easier to create consistent, relevant interactions via email, SMS, social, or personalised push notifications.
Use it to:
Design customer journeys that adapt in real time like sending reminders, promotions, or follow-ups based on individual behaviours across platforms.
5. Persado
Persado shifts the focus of personalisation directly to the language of your marketing. Powered by natural language processing and emotional intelligence, it analyses vast datasets to craft marketing copy that resonates deeply with target audiences.
Its key strength lies in automatically generating and optimising messages, email subject lines, CTAs, and advertising content to enhance emotional impact and drive higher response rates.
Use it to:
Create emotionally compelling personalised email marketing campaigns or advertisements, ensuring your message connects personally with each audience segment and boosts engagement levels.
Learn more on how to personalise your marketing efforts through this email marketing segmentation guide and turn audience data into targeted, high-converting campaigns.
Conclusion
Delivering meaningful, personalised experiences requires the right tools and strategy. Adopting these personalisation technologies positions your brand to speak directly to individual customers, making every interaction feel intentional.
Leveraging data and AI effectively transforms ordinary marketing into interactions that genuinely resonate—strengthening your brand’s connection with customers and elevating overall marketing performance.
Ready to turn your marketing into experiences your audience actually wants? Newnormz digital marketing helps brands unlock the full potential of personalisation through data-driven strategy and the right tools. Contact Newnormz today and let’s build game-changing campaigns together.
