Amina Melon Mini Game
Client
Amina Melon
Industry
Food & Beverage
Project
Mini Game
Special Features
Tap & Hold Timing Challenge
▶ Play it right here
Tap or click inside the phone to play.
Cuba Bancuh Ngam-Ngam: A Road-Trip Pouring Challenge
Challenge:
Amina Melon wanted a playful way to connect its melon cordial with the road-trip moment behind its #SejukSepanjangJalan campaign. The goal was something people would actually play, screenshot and send to their friends, rather than another post they scroll past.
Our Solution
We created a tap-and-hold pouring game set in the back seat of a moving car. Players pour Amina Melon into a cup of ice and try to stop exactly at the line. Key implementations included:
– Three rounds on three roads, Jalan Highway, Jalan Bengkang-Bengkok and Jalan Kampung Berlubang, each with bigger bumps, a faster pour and a tighter target
– One-finger control: press and hold to pour, then let go at the NGAM! line
– Road bumps and potholes that shake the cup, with instant feedback such as “NGAM-NGAM!”, “Hampir sangat!” or “Alamak, tumpah!”
– A score out of 300 and fun ranks, from “Kena Practice Lagi” all the way to “Master Bancuh”
– A share button and #SejukSepanjangJalan call to action, ending on an Amina Melon brand card
– Casual Malay copy, music and sound effects, with 9:16 and 4:5 layouts that also work as Instagram and TikTok content
Outcome
The game gives Amina Melon a short, fun brand moment that people want to replay to beat their score. The bottle stays front and centre in every round, and the result screen turns a high score into a ready-to-share post with the campaign hashtag.
Deep Understanding of Human Behavior and
Digital Tech To Improve Conversion Rates
By using the right combination of color, typography, and layout, a website can guide visitors’ attention to the
most important elements, such as call-to-action buttons, product features, or pricing information.
