Tapak Group Mini Game
Client
Tapak Group
Industry
Property Development
Project
Mini Game
Special Features
Interactive Quiz
▶ Play it right here
Tap or click inside the phone to play.
Get the Keys in 2027: A Home-Buying Road Trip
Challenge:
Buying a home can feel long and unfamiliar, especially for first-time buyers facing booking, loan approval and the sale and purchase agreement. Tapak Group wanted a friendlier way to explain these stages than a page of text.
Our Solution
We created a road-trip game that walks buyers through the journey by asking one simple question at a time. Key implementations included:
– Four stages, from Booking and Loan Approval to Signing the SPA and Key Handover, shown as a route to the keys
– Plain-language questions with a hint after a wrong answer and a short tip after a right one
– A car that drives forward after every stage, with a celebration when players reach their keys
– A final recap of all four stages and a score for answers got right first time
– A clear general-guide note directing buyers to the sales team and their bank for specifics
Outcome
The game gives Tapak Group a light, approachable way to explain the buying journey. Buyers stay engaged from the first question to the last and leave with a clearer picture of what happens next.
Deep Understanding of Human Behavior and
Digital Tech To Improve Conversion Rates
By using the right combination of color, typography, and layout, a website can guide visitors’ attention to the
most important elements, such as call-to-action buttons, product features, or pricing information.
