Taiwan Excellence Mini Game
Client
Taiwan Excellence
Industry
Technology (Brand Campaign)
Project
Mini Game
Special Features
Timed Game, Shareable Result Card
▶ Play it right here
Tap or click inside the phone to play.
Three Scenes, One Clock: How Sharp Are Your Eyes?
Challenge:
Taiwan Excellence wanted to introduce its award-winning technology products in a way people would remember, and to encourage players to share the experience on social media. A standard product showcase would not hold attention for long.
Our Solution
We designed a spot-the-difference game in which every scene features Taiwan Excellence products. Key implementations included:
– Three illustrated scenes, with a bear mascot guiding players through each level
– Product cards on every level introduction, so players meet the featured technology
– A running timer with a time penalty for wrong taps and an optional hint
– A personalised result card with the player’s username, total time, level times and a QR code to play
– Save and share options for posting on Instagram Story or Facebook as part of the campaign
Outcome
The game turns a product campaign into a challenge people want to beat and share. Each result card points back to the game through its QR code, helping the campaign reach new players beyond the first audience.
Deep Understanding of Human Behavior and
Digital Tech To Improve Conversion Rates
By using the right combination of color, typography, and layout, a website can guide visitors’ attention to the
most important elements, such as call-to-action buttons, product features, or pricing information.
