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Social Media Ads ROI Calculator

How Much Of Your Social Media Ad Spend Is Slipping Away In The Chat?

Follow your ad spend from message, to real lead, to appointment, to closed sale. See your ROAS today, then what the same budget returns when response, follow-up and closing are tightened.

Facebook & InstagramResults in real timeAll figures in RM

Your current social media funnel

Use your Meta Ads Manager and CRM numbers. The values shown are examples, so replace them with yours.

RM
Total across Facebook, Instagram and TikTok ads.
RM
What you pay for each new chat started from an ad.
%
Share of chats that are genuine, qualified leads.
%
Leads who book a visit, call or consultation.
%
Appointments that become a paying customer.
RM
First purchase, per customer.
x
Lifetime value ÷ first order. Use 1 if customers buy once.

What your budget does today

From ad spend to revenue, using the numbers above.

–Messages
→
–Real leads
→
–Appointments
→
–Closed sales
→
–Revenue / month
Cost per lead
–
ad spend ÷ real leads
Cost per sale (CPA)
–
ad spend ÷ closed sales
Monthly revenue
–
incl. recurring & referral
ROAS
–

Where Newnormz moves the numbers

Four levers decide what the same ad spend returns. The targets below are illustrative starting points. Drag them to match what you and your strategist agree is realistic.

Pay less for every conversation

Creative testing, audience refinement and placement control lower what each new chat costs, so the same budget starts more conversations.

-15%

Close more of the appointments

Reminder sequences, follow-up on no-shows and a clear offer at the appointment lift the share of visits that become paying customers.

+20%

Raise the value of every order

Bundles, upsells, add-on offers and better-positioned packages lift how much each new customer spends on their first purchase.

+10%

Bring customers back and get referrals

Follow-up sequences, loyalty offers and a simple referral ask turn one-time buyers into repeat customers and word of mouth.

+15%
Now–per month, fixed
With targets– 
ROAS– 

Today compared with Newnormz-managed

Annual opportunity
–
Extra revenue per year from the same ad spend. Same budget, same platforms.
–Revenue uplift

Now

–
  • Ad spend–
  • Messages–
  • Real leads–
  • Closed sales–
  • Cost per sale–
  • ROAS–

What’s possible

–
  • Ad spend–
  • Messages–
  • Real leads–
  • Closed sales–
  • Cost per sale–
  • ROAS–

Want these numbers checked against your real campaigns?

We will review your social media ads for free, show you where chats are going cold and what we would fix first. Month-to-month, no lock-in contract.

* Projections are illustrative estimates based on the numbers you enter and the improvement targets you set. Actual results vary by business, industry, competition and implementation, and are not a guarantee. ROAS = revenue ÷ ad spend. Figures exclude agency fees and cost of goods.

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