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Google Ads ROI Calculator

Is Your Google Ads Budget Working, or Leaking?

Put in your real numbers. See what your ad spend returns today, then what the same budget could return once the gaps between click, enquiry and sale are fixed. No sign-up needed.

FreeResults in real timeAll figures in RM

Your current Google Ads funnel

Five numbers from your Google Ads account and your sales records. The values shown are examples, so replace them with yours.

RM
What you pay Google each month, excluding agency fees.
RM
Shown as “Avg. CPC” in your Google Ads campaigns view.
%
Calls, forms and WhatsApp chats divided by clicks.
%
Share of enquiries that turn into a paying customer.
RM
Average revenue from one paying customer.

What your budget does today

From click to revenue, using the numbers above.

–Clicks
→
–Enquiries
→
–Sales
→
–Revenue / month
Cost per enquiry
–
ad spend ÷ enquiries
Cost per sale
–
ad spend ÷ sales
Monthly revenue
–
from Google Ads
ROAS
–

Where Newnormz moves the numbers

Three levers decide what the same budget returns. The targets below are illustrative starting points. Drag them to match what you and your strategist agree is realistic.

Pay less for every click

Tighter match types, weekly negative keywords and ad-relevance work stop budget leaking into searches that never buy.

-15%

Turn more clicks into enquiries

Message-matched landing pages, a faster page load, a clearer offer and conversion tracking that counts calls, forms and WhatsApp chats.

+30%

Close more of the enquiries

Speed-to-lead follow-up, call and chat tracking, and lead-quality feedback sent back into bidding so the ads find buyers, not browsers.

+20%
Now–per month, fixed
With targets– 
ROAS– 

Today compared with Newnormz-managed

Annual opportunity
–
Extra revenue per year from the same ad spend. Same budget, same traffic source.
–Revenue uplift

Now

–
  • Ad spend–
  • Clicks–
  • Enquiries–
  • Sales–
  • Cost per sale–
  • ROAS–

What’s possible

–
  • Ad spend–
  • Clicks–
  • Enquiries–
  • Sales–
  • Cost per sale–
  • ROAS–

Want these numbers checked against your real account?

We will audit your Google Ads account for free, show you where the budget is leaking and what we would fix first. Google Partner certified. Month-to-month, no lock-in contract.

* Projections are illustrative estimates based on the numbers you enter and the improvement targets you set. Actual results vary by business, industry, competition and implementation, and are not a guarantee. ROAS = revenue ÷ ad spend. Figures exclude agency fees and cost of goods.

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