Printer Provider
Client
Printer Supplier & Rental
Industry
B2B Office Equipment
Project
SEM – Google Ads
Special Features
—
Trusted Printer Supplier Across The Nation
Challenge:
The client faced several challenges in scaling Google Ads performance effectively.
The website lacked strong CRO foundations and provided limited content to guide users through the buying journey, resulting in lower conversion rates. In addition, delayed responses to enquiries further reduced lead-to-sale conversion.
Early advertising efforts also attracted a high volume of low-quality leads. Broad keywords such as “printer” unintentionally pulled in users searching for document printing services from stationery shops rather than businesses looking for copier rentals or purchases. With no clear product focus, ad spend was spread across offerings that were not conversion-ready, leading to inefficient budget utilisation.
Our Solution
We began with a CRO-focused consultation to reduce friction and improve conversion efficiency. Key actions included refining call-to-actions, recommending additional high-intent content sections, prioritising top-performing products above the fold, and shifting lead capture towards WhatsApp to enable faster, more direct communication.
To improve lead quality, we tightened the keyword strategy by refining match types and implementing negative keywords to exclude document printing and retail-related searches. Ad copy was rewritten to clearly position the client as a printer supplier, not a printing service provider.
At the same time, budget allocation was restructured to concentrate spend on high-performing copier rental and purchase campaigns, ensuring investment flowed into products with stronger commercial intent. We also worked closely with the client to highlight the importance of prompt lead response in a highly competitive market.
Outcome
The optimised strategy delivered consistent month-on-month growth in conversions:
September 2025: 22 conversions
October 2025: 46 conversions
November 2025: 92 conversions
Lead quality improved significantly, with 60–80% of raw leads qualifying as high-quality enquiries.
Over a six-month period, the client reported RM150K–RM200K in revenue from approximately RM39K in ad spend, achieving a ROAS range of 3.5x–5x.
While Google Ads ROAS was slightly lower than social media, the client noted that Google Ads leads showed stronger intent and higher closing potential. Many leads remain in active sales pipelines, and the client expressed strong satisfaction with the results and openness to scaling the campaign further.
80-100
Average Monthly Lead
80%
Qualified Leads
5x
Average ROAS
