Running home furnishing Google Ads in Malaysia can quickly turn expensive. Many B2B e-commerce platforms end up competing with retailers and consumer brands, pushing the cost per click higher every month.
Our client, a well-established furniture wholesaler and online supplier, faced this exact issue.
Despite steady website traffic, their ad spend kept rising while leads stayed flat. Every click felt like a gamble.
They needed smarter campaigns, not bigger budgets.
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The Unfiltered Truth: Actual Data on When Smart Bidding Delivers
Carpet Prima, a leading Malaysian carpet retailer, wanted to scale its online sales and reach a wider audience through Google Ads.
Like many retailers, they had run paid campaigns before but results had plateaued. CPCs were rising, conversions were inconsistent, and the ad spend wasn’t delivering the expected return.
They needed a smarter approach. One that blended automation with precision.
The Challenge: Why Carpet Prima’s Ad Spend Was Stuck
Carpet Prima’s Google Ads performance was limited by generic targeting and outdated bidding tactics.
Their previous setup had two major challenges:
- High cost per conversion due to overlapping audience segments.
- Fluctuating conversion rates, as the ads were optimised for clicks, not qualified buyers.
The brand’s goal was clear: maintain a strong Click-Through Rate (CTR) while driving more conversions at a lower cost. They needed to understand when and how smart bidding could truly deliver.
If you’re facing the same struggle with high CPC and poor conversion rates, our Google Ads services can help you optimise campaigns and cut wasted spend.
The Solution: Precision and Persistence Behind the Optimisation
Carpet Prima’s turnaround was driven by an aggressive, data-led approach to daily campaign management. Each morning began with a detailed review of the previous day’s Search Query Report (SQR) and early click behaviour.
Any wasteful clicks were paused immediately, while long-term performing keywords were given higher priority if they historically converted well.
We didn’t rely on automation alone. Human judgment played a big role.
Key actions included:
- Daily optimisation routines
- Buying pattern analysis
- Audience and location insights
- Creative and ad copy analysis
- High-value lead targeting
- Landing page recommendations
A well-designed website converts traffic into qualified leads.
Strengthen your digital presence with our corporate website and SEO services to boost credibility and conversion.
Every optimisation move was backed by performance data, allowing the campaign to stay agile while maintaining lead consistency.
Data-led optimisation can turn average ads into top performers. Learn how B2B brands maximise ROI through smarter bidding and analytics.
The Results: Real Numbers, Real Impact
By the end of September 2025, Carpet Prima’s campaigns showed measurable improvement across all major performance metrics.
| Metric | Result | Key Insight |
| Impressions | 385.2K | Expanded visibility across Google’s network. |
| CTR (Click-Through Rate) | 6.7% | Strong ad relevance and engagement. |
| Conversion Rate | 14.6% (+22%) | Greater efficiency in converting visitors into customers. |
| Total Conversions | 3.8K (+11.7%) | Higher lead volume aligned with sales goals. |
| Cost per Conversion | RM38.01 | Efficient cost of acquiring each lead or sale. |
| Total Spend | RM142.8K | Budget utilised effectively for measurable ROI. |
This performance reinforced a key truth:Volume doesn’t win. Efficiency does. Victory isn’t in the numbers. It’s in the precision.
Want it tuned for a specific format like a LinkedIn post, article intro, or presentation slide?
By removing wasted clicks and focusing spend on conversion-ready audiences, the campaign achieved sustained growth and improved ROI.
The Bigger Picture: Performance Marketing That Pays Off
These numbers prove that smart bidding isn’t a magic switch. It’s a precision tool.
When paired with strong keyword discipline, audience targeting, and ad quality, automation can deliver real cost savings and sustainable ROI.
Carpet Prima’s paid media campaigns now generate steady enquiries at RM35 per lead, helping them build a consistent stream of qualified customers.
Combined with SEO Services, their brand visibility and organic conversions continue to grow month after month.
Ready to Scale? Partner with Us to Transform Your Google Ads ROI
Carpet Prima’s success shows that performance marketing works when strategy and automation align.
A 30% reduction in CPC and a surge in qualified conversions prove how much potential lies in fine-tuned campaign management.
If you’re ready to transform your paid media results and scale your Google Ads performance, partner with Newnormz today.
