Malaysia’s social media space continues to grow in 2026, with creators building active communities across TikTok, Instagram, and YouTube.
Many influencers are gaining attention for their content, collaborations, and audience engagement within different niches.
With new personalities emerging each year, it can be challenging to keep track of who is currently trending.
Let’s have a look at 10 social media influencers in Malaysia to follow in 2026 across lifestyle, comedy, food, fashion, music, fitness, philanthropy, and beauty.
Table of Contents
1. Neelofa – Entrepreneur and Multi-Platform Public Figure
Neelofa continues to maintain a strong online presence across Instagram and other platforms, where she shares updates on her career, business ventures, and personal life.
Her modest fashion brand, Naelofar, remains widely recognised among local and international audiences who follow contemporary modest wear.
What she shares:
- Lifestyle and fashion content
- Brand collaborations
- Business milestones
- Personal reflections
Her social media reflects a polished and consistent brand image. Audiences who appreciate curated visuals and structured storytelling often gravitate towards her content.
Brands that plan to mirror this premium feel often strengthen their identity through consistent storytelling supported by strategic content marketing.
2. Khairul Aming – Food Creator Known for Short-Form Recipes
Khairul Aming is widely known for his short cooking videos featuring practical Malaysian recipes. His content format focuses on clear visuals and step-by-step preparation in concise clips.
His Ramadan series, “30 Hari 30 Resepi”, gained significant traction across TikTok and Instagram, based on publicly visible engagement metrics.
What he shares:
- Simple Malaysian recipes
- Cooking shortcuts
- Home-style meals
- Seasonal cooking series
His approachable tone and easy-to-follow demonstrations appeal to viewers looking for practical kitchen ideas.
Short videos like these often work best when combined with strong campaign planning, especially when supported by targeted social media marketing.
3. Zizan Razak – Comedian and Entertainer
Zizan Razak is active across film, television, and social media. Online, he shares comedic clips, behind-the-scenes moments, and short skits inspired by everyday situations.
What he shares:
- Comedy sketches
- Film and project updates
- Casual behind-the-scenes content
- Lighthearted everyday humour
His content style remains informal and relatable, which helps him maintain engagement across platforms.
Businesses that incorporate lighthearted narratives into their campaigns usually gain more traction, especially when amplified through well-managed Facebook Ads or Instagram Ads.
4. Mira Filzah – Fashion and Lifestyle Creator
Mira Filzah’s social media focuses on modest fashion, beauty collaborations, and selected lifestyle updates. Her content often features soft visual tones and coordinated styling.
What she shares:
- Outfit inspirations
- Beauty partnerships
- Fashion campaigns
- Personal updates
Her curated approach appeals to followers who prefer visually cohesive and lifestyle-oriented content.
Fashion brands often complement influencer collaborations with polished platforms such as an E-commerce website to support product discovery and purchasing.
5. Hanis Zalikha – Family and Entrepreneurial Content
Hanis Zalikha shares family-oriented updates alongside insights into her entrepreneurial ventures, including her brand Cakenis.
Her YouTube and Instagram platforms highlight daily routines and parenting experiences.
What she shares:
- Family moments
- Parenting reflections
- Product recommendations
- Lifestyle updates
Her storytelling style resonates with viewers interested in family life and small business journeys.
6. Dato’ Sri Siti Nurhaliza – Music Icon with Active Digital Presence
Dato’ Sri Siti Nurhaliza remains active on social media, where she shares music releases, brand updates, and personal milestones.
What she shares:
- Performance clips
- Product launches
- Charity involvement
- Family highlights
Her audience spans multiple generations, reflecting her longstanding presence in Malaysia’s entertainment industry.
Broader audiences like hers often respond well to campaign rollouts amplified through YouTube Ads or curated visual storytelling produced through video making services.
7. Kuan Chee Heng (Uncle Kentang) – Community Advocate
Kuan Chee Heng, widely known as Uncle Kentang, documents his community initiatives and welfare activities through regular social media updates.
His content focuses on outreach efforts and donation transparency.
What he shares:
- Welfare mission updates
- Community support stories
- Emergency assistance initiatives
- Public donation reporting
His platforms serve primarily as documentation of on-ground activities.
8. Jordan Yeoh – Fitness Content Creator
Jordan Yeoh produces home workout tutorials and structured fitness routines on YouTube and other platforms.
His content often targets beginners and individuals training at home.
What he shares:
- Home workout guides
- Fitness challenges
- Basic nutrition advice
- Motivational updates
His step-by-step format supports viewers looking for accessible exercise routines.
9. Mua_Bellaz (Nabilah Zulyadaini) – Makeup Tutorials and Reviews
Mua_Bellaz shares makeup tutorials and product demonstrations through live sessions and recorded videos.
Her content frequently focuses on testing products on camera and explaining application techniques.
What she shares:
- Makeup tutorials
- Product trials
- Beauty reviews
- Live engagement sessions
Her straightforward presentation style encourages interactive engagement.
10. Ryan Bakery – Short-Form Comedy Creator
Ryan Bakery gained recognition through short comedic videos based on relatable daily experiences.
His content is primarily distributed through TikTok and Instagram Reels.
What he shares:
- Comedy skits
- Trend participation
- Short-form humour
- Creator collaborations
His content style suits viewers who prefer quick, light entertainment.
Fast-paced content like this often performs well alongside well-timed campaign boosts using Google Display Ads or LinkedIn Ads when brands need to reach across varied customer groups.
The Evolving Landscape of Malaysian Influencers
Malaysia’s influencer space continues to grow, with creators exploring new formats across TikTok, Instagram, and YouTube. Short-form videos, livestream sessions, and community-driven content are becoming increasingly common.
Brands searching for social media influencers in Malaysia often look at factors such as audience engagement, content consistency, and niche relevance. Clear communication style and audience alignment also play a role in long-term collaborations.
Each creator featured in this list represents a different segment of Malaysian culture, ranging from entertainment and food to fitness and family life. Together, they reflect how digital platforms support diverse voices and communities.
For brands planning influencer campaigns, visibility often improves when collaborations are supported by structured digital strategies, including Local SEO, International SEO, or Ecommerce SEO planning.
Discover Malaysian Creators That Match Your Brand Goals
Malaysia’s creator ecosystem offers a wide range of personalities across different industries and audience groups. Identifying the right influencer requires careful consideration of content style, audience demographics, and campaign objectives.
A structured approach to influencer collaborations can help brands plan campaigns more effectively. This may include aligning content strategy, platform selection, and measurable campaign outcomes.
As a digital marketing agency, Newnormz supports brands in planning influencer collaborations alongside broader digital initiatives such as social media marketing and SEO services in Malaysia.
Speak with our team to explore campaign strategies that align with your objectives for 2026.
Continue Exploring :
- Top 10 Best Digital Marketing Agencies 2026
- Top 10 Social Media Management Agencies
- Top 10 Best Google Ads Agencies in Malaysia
Frequently Asked Questions(FAQ)
