Malaysia’s social media scene keeps expanding with fresh voices, bold creativity, and incredibly active communities.
People scroll through TikTok, Instagram, and YouTube every day, discovering creators who entertain, inspire, and shape conversations across the country.
This growing space brings plenty of choices, so picking the right personalities to follow makes everyday browsing more meaningful.
Let’s look into 10 best social media influencers in Malaysia to follow in 2026, covering personalities across lifestyle, comedy, food, fashion, music, fitness, philanthropy, and beauty.
Table of Contents
1. Neelofa – A Multi-Platform Entertainment and Business Powerhouse
Neelofa remains one of the most influential Malaysian social media influencers today, with millions following her journey as a celebrity host, actress, entrepreneur, and public figure.
Her brand Naelofar continues to attract global attention, especially among modest fashion lovers.
What she shares:
- Premium lifestyle content
- Fashion and beauty collaborations
- Insights into her business journey
- Inspirational life updates
Neelofa appeals to people who enjoy well-curated visuals, high-value partnerships, and thoughtful storytelling.
Her work showcases how an established public figure can evolve into a leading content creator in Malaysia while maintaining authenticity.
Brands that plan to mirror this premium feel often strengthen their identity through consistent storytelling supported by strategic content marketing.
2. Khairul Aming – Malaysia’s Viral Food Creator
Khairul Aming’s cooking videos spark excitement across TikTok and Instagram. He shares simple Malaysian recipes, often in short, energetic clips that attract huge engagement.
His Ramadan cooking series, “30 Days 30 Recipes,” once recorded millions of views per video, according to public engagement reports on TikTok Malaysia.
Short videos like these often work best when combined with strong campaign planning, especially when supported by targeted social media marketing.
What he shares:
- Easy Malaysian recipes
- Cooking hacks
- Home-style dishes that anyone can try\
Khairul Aming connects with viewers who want practical cooking ideas presented in a fun way.
His friendly tone, clear instructions, and genuine personality make him one of the most respected content creators in Malaysia.
3. Zizan Razak – Comedian, Actor, and All-Round Entertainer
Zizan Razak brings humour wherever he appears. His career spans films, TV hosting, and comedy shows.
On social media, Zizan continues to attract strong engagement through entertaining skits and short videos that reflect everyday Malaysian life.
What he shares:
- Comedy sketches
- Behind-the-scenes content from film projects
- Lighthearted clips that spark laughter
People follow Zizan because his content feels relatable, spontaneous, and easy to enjoy. His consistent presence across platforms keeps him firmly positioned among top influencers in Malaysia.
Businesses that incorporate lighthearted narratives into their campaigns usually gain more traction, especially when amplified through well-managed Facebook Ads or Instagram Ads.
4. Mira Filzah – Fashion and Lifestyle Inspiration
Mira Filzah is widely admired for her charm, elegance, and sense of style. Her social media pages feature modest fashion, beauty recommendations, and personal updates that create a calm and polished experience for her followers.
Fashion brands often complement influencer collaborations with polished platforms such as an E-commerce website to support product discovery and purchasing.
Her content are :
- OOTD collections
- Beauty and skincare collaborations
- Fashion campaigns
- Personal lifestyle moments
Fans appreciate her gentle communication style and well-curated visuals. She remains a favourite among Malaysian Instagram influencers in the fashion and beauty space.
5. Hanis Zalikha – Family Content and Parenthood Inspiration
Hanis Zalikha captures attention through family-focused content and her entrepreneurial journey.
Her YouTube vlogs display everyday parenting experiences, while her business brands such as Cakenis continue to attract loyal support.
She shares about :
- Family moments
- Parenting experiences
- Honest product recommendations
- Motivational lifestyle content
Her storytelling suits parents and young adults seeking guidance on balancing work, family, and self-growth.
6. Siti Nurhaliza – Malaysia’s Beloved Music Icon
Dato’ Sri Siti Nurhaliza has been an icon for decades, and her presence as a Malaysian influencer grows stronger through her active social media engagement.
She shares music performances, business updates, and heartfelt family content.
What she shares:
- Concert clips and music releases
- Beauty and wellness brand updates
- Charity events
- Personal thoughts and reflections
Her influence reaches people across ages, making her one of the most followed influencers in Malaysia.
Broader audiences like hers often respond well to campaign rollouts amplified through YouTube Ads or curated visual storytelling produced through video making services.
7. Uncle Kentang (Kuan Chee Heng) – The Community Hero
Uncle Kentang, also known as Kuan Chee Heng, stands out as a respected Malaysian social media influencer because of his consistent ground-level charity work.
Many Malaysians recognise him for leading community initiatives that reach people facing immediate hardship, especially those who struggle with basic needs.
What he shares:
- Daily updates on welfare missions
- Stories of individuals and families receiving essential help
- Community projects such as the “10-cent store”, ambulance support, and emergency relief efforts
- Transparent updates on donations and outreach programmes
His content highlights practical acts of service that create visible change. People admire his approach because it focuses on real situations, direct assistance, and genuine care for Malaysians of all backgrounds.
8. Jordan Yeoh – Malaysia’s Fitness Coach
Jordan Yeoh plays a major role in fitness communities, especially among beginners learning to exercise at home.
His YouTube tutorials are widely used by students, working adults, and elderly viewers, supported by viewer testimonials and engagement trends on YouTube.
The content have done by him :
- Home workout routines
- Fitness challenges
- Nutrition suggestions
- Motivational messages
Jordan’s training style feels achievable, which helps people build healthy habits step by step.
9. Mua_Bellaz (Nabilah Zulyadaini) – Beauty, Makeup, and Real Product Reviews
Bellaz built her audience through genuine makeup content and live makeup tutorials.
Many Malaysians regard her as a reliable makeup creator because she tries products on camera and explains them clearly.
What she shares:
- Step-by-step makeup looks
- Honest product reviews
- Beauty tutorials tailored to Malaysian skin tones
- Live sessions with real-time engagement
Her direct and expressive style keeps her community active and supportive.
10. Ryan Bakery – Short-Form Comedy Favourite
Ryan Bakery became one of Malaysia’s breakout TikTok stars through simple, funny, and highly relatable short clips.
Many of his videos mimic everyday Malaysian scenarios, including school memories, childhood games, and family routines.
What he shares:
- Comedic skits
- TikTok trend participation
- High-energy short videos
- Collaborations with other creators
He attracts younger audiences and fans who enjoy fast, feel-good content.
Fast-paced content like his often performs well alongside well-timed campaign boosts using Google Display Ads or LinkedIn Ads when brands need to reach across varied customer groups.
The New Era of Malaysian Influencers
Malaysia’s influencer landscape keeps evolving with new talents and creative formats.
Brands look for social media influencers in Malaysia who maintain strong engagement, create consistent content, and communicate with authenticity.
These creators also shape cultural conversations, helping audiences discover new trends, ideas, and lifestyles.
Each influencer highlights a different part of Malaysian culture, making the digital space richer and more interesting to follow.
Many brands support influencer partnerships with strong discoverability through strategies such as Local SEO, International SEO, or full Ecommerce SEO planning.
Start Following Malaysia’s Most Inspiring Creators Today
Malaysia’s creator landscape is rich with influential talent capable of sharing meaningful and relatable stories. These voices, spanning diverse lifestyles and communities, offer brands a powerful avenue for genuine connection.
We specialise in developing a structured approach to creator collaborations. By combining professional social media marketing with high-performing SEO Services Malaysia, we help brands identify and partner with the right influential creators to accelerate growth.
Newnormz, as a digital marketing agency can support you with tailored strategies and content planning.
Connect with our team and begin building campaigns that feel genuine, engaging, and aligned with your goals for 2026.
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