Hair Salon Case Study: Increase in Clicks & Impressions in 3 Months
SEO Optimisations: What We Implemented
1. Performed a full site audit to determine the technical issues and fix them accordingly
Enhanced site speed from an initial rating of F to A, where we updated WordPress core and website plugins, deleted unused themes, and set some sliders to lazy loading, aiming to improve user experience.
Removed unnecessary links from the sitemap to allow Googlebot to crawl your website more efficiently, and resubmit the new sitemap to GSC to ensure Googlebot properly indexes and understands the essential content on the website.
Implemented local business and article schemas to enhance the visibility of the website and articles
Before They Started the SEO Project
After Site Speed Optimisation
2. Created specific pages to highlight their core services and improve ranking for different keywords.
Location Keywords
Page Optimization
Page Improvements
Improved pages within content by adding substantial information and enhanced the website’s structural framework by thoroughly analysing competitors and content gaps.
Comprehensive Descriptions
Incorporate FAQ
Other Strategies Implementation
3. Informative Articles
Crafted informative articles about our hair services to offer valuable insights and educate our website readers.
4. Internal Linking
Performed internal linking between service pages and articles to create a user-friendly journey, aiding users in discovering pages and bolstering link equity to boost their visibility.
5. Local Citation
Enhanced their website and business discoverability by executing local citation building and engaging in social bookmarking strategies.
6. Google My Business Optimisation
Conducted GBP optimisation to amplify their local signal, enhancing their online visibility and regional presence.
