Hair Salon Case Study: Increase in Clicks & Impressions in 3 Months

Out of the 22 target keywords, 50% are ranked in the top 10 (first page of SERP) in 6 months.

Our client owns a prominent chain of five hair salons in various Johor Bahru shopping malls. They offer a comprehensive range of hair and nail services. The competitive nature of these locations, nestled closely alongside one another, highlights the significance of establishing a solid online presence.

SEO Optimisations: What We Implemented

1 - Performed a full site audit to determine the technical issues and fix them accordingly

Enhanced site speed from an initial rating of F to A, where we updated WordPress core and website plugins, deleted unused themes, and set some sliders to lazy loading, aiming to improve user experience.

Removed unnecessary links from the sitemap to allow Googlebot to crawl your website more efficiently, and resubmit the new sitemap to GSC to ensure Googlebot properly indexes and understands the essential content on the website.

Implemented local business and article schemas to enhance the visibility of the website and articles

Before They Started
the SEO Project

After Site
Speed Optimisation

2 - Created specific pages to highlight their core services and improve ranking for different keywords.

Location Keywords

Added location keywords on the service pages.

Page Optimization

Conducted on-page optimisation by incorporating keywords into meta tags, H1, subheadings, image alt text, and content.

Page Improvements

Improved pages within content by adding substantial information and enhanced the website's structural framework by thoroughly analysing competitors and content gaps.

Comprehensive Descriptions

Added comprehensive descriptions of hair and nail services on service pages to enhance transparency, inform potential customers about offerings, and aid in making informed decisions.

Incorporate FAQ

Incorporate Frequently Asked Questions (FAQs) on service pages based on 'People Also Ask' questions in Search Engine Results Pages (SERPs).

Other Strategies Implementation

3. Informative Articles

Crafted informative articles about our hair services to offer valuable insights and educate our website readers.

4. Internal Linking

Performed internal linking between service pages and articles to create a user-friendly journey, aiding users in discovering pages and bolstering link equity to boost their visibility.

5. Local Citation

Enhanced their website and business discoverability by executing local citation building and engaging in social bookmarking strategies.

6. Google My Business Optimisation

Conducted GBP optimisation to amplify their local signal, enhancing their online visibility and regional presence.

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