Hair Salon Case Study: Increase in Clicks & Impressions in 3 Months
Out of the 22 target keywords, 50% are ranked in the top 10 (first page of SERP) in 6 months.
Our client owns a prominent chain of five hair salons in various Johor Bahru shopping malls. They offer a comprehensive range of hair and nail services. The competitive nature of these locations, nestled closely alongside one another, highlights the significance of establishing a solid online presence.
SEO Optimisations: What We Implemented
1 - Performed a full site audit to determine the technical issues and fix them accordingly
Enhanced site speed from an initial rating of F to A, where we updated WordPress core and website plugins, deleted unused themes, and set some sliders to lazy loading, aiming to improve user experience.
Removed unnecessary links from the sitemap to allow Googlebot to crawl your website more efficiently, and resubmit the new sitemap to GSC to ensure Googlebot properly indexes and understands the essential content on the website.
Implemented local business and article schemas to enhance the visibility of the website and articles
Before They Started
the SEO Project
2 - Created specific pages to highlight their core services and improve ranking for different keywords.
Other Strategies Implementation
3. Informative Articles
Crafted informative articles about our hair services to offer valuable insights and educate our website readers.
4. Internal Linking
Performed internal linking between service pages and articles to create a user-friendly journey, aiding users in discovering pages and bolstering link equity to boost their visibility.
5. Local Citation
Enhanced their website and business discoverability by executing local citation building and engaging in social bookmarking strategies.
6. Google My Business Optimisation
Conducted GBP optimisation to amplify their local signal, enhancing their online visibility and regional presence.
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